The digital montage consists of a mix of black-and-white photo stills with clips of Ms. González. She can be seen wearing iconic pieces from the brand, such as chainlink necklaces, cable bracelets and sculpted cable earrings.
“What drew me to this project was the idea of capturing memory as something both fleeting and eternal,” said Mr. Coppola, in a statement.
“Jewelry has this magical ability to hold a moment, to become a vessel for joy, love or celebration,” Mr. Coppola said. “My goal was to create a film that feels both nostalgic and alive, a reminder of how the smallest details can transport us back to the most meaningful times.”
To enliven the campaign, the brand will transform its New York City flagship location on 57th Street into an immersive set with the aid of production designer Stefan Lubrina.
“When David Yurman invited me to create a holiday scenography for their New York boutique, I was immediately intrigued,” said Mr. Lubrina, in a statement.
“In their world, I found a spirit that is both elegant and distinctly New York – where jewelry and architecture meet, and intimacy and scale coexist,” Mr. Lubrina said. “This partnership allowed us to design a space that feels rooted in the city while elevating the jewelry as part of a larger story, not only as objects of beauty but as experience
The digital montage consists of a mix of black-and-white photo stills with clips of Ms. González. She can be seen wearing iconic pieces from the brand, such as chainlink necklaces, cable bracelets and sculpted cable earrings.
“What drew me to this project was the idea of capturing memory as something both fleeting and eternal,” said Mr. Coppola, in a statement.
“Jewelry has this magical ability to hold a moment, to become a vessel for joy, love or celebration,” Mr. Coppola said. “My goal was to create a film that feels both nostalgic and alive, a reminder of how the smallest details can transport us back to the most meaningful times.”
To enliven the campaign, the brand will transform its New York City flagship location on 57th Street into an immersive set with the aid of production designer Stefan Lubrina.
“When David Yurman invited me to create a holiday scenography for their New York boutique, I was immediately intrigued,” said Mr. Lubrina, in a statement.
“In their world, I found a spirit that is both elegant and distinctly New York – where jewelry and architecture meet, and intimacy and scale coexist,” Mr. Lubrina said. “This partnership allowed us to design a space that feels rooted in the city while elevating the jewelry as part of a larger story, not only as objects of beauty but as experience
The story concludes with ‘Blooming Hour’ and features Ms. Ziyi’s final fated meeting before the backdrop of a green park dappled with sunlight. She wears the rose gold Rendez-Vous Night & Day, and the dial’s night/day indicator, located at 6 o'clock, has been set to day to reveal the outline of the sun.
The Rendez-Vous watch collection, first introduced in 2012, is notable for its celestial details, floral numerals, complex engineering and striking design. In addition, each piece is noteworthy for its diamond embellishments as seen on either the bezel, dial, crown or lugs.
“Truly elegant and distinctly feminine, the Rendez-Vous collection combines haute horlogerie and jewellery to create pieces of breathtaking beauty,” said Lionel Favre, head of design at Jaeger-LeCoultre, in a statement.
Time pieces from the Rendez-Vous collection retail for $8,750 to $60,500.
Jaeger-LeCoultre named Ms. Ziyi its latest brand ambassador in July ( see story ). The 46-year-old thespian’s career spans three decades; she is most known by American audiences for her leading roles in Crouching Tiger, Hidden Dragon
