Luxury Daily
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Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Automotive
BMW presents 2026 Art Makers enrollees

Lebanese visual artist Lara Tabet and curator Yasmine Chemali will exhibit their project at France’s Les Rencontres d’Arles festival and Paris Photo art fair.

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Retail
The Shops at Crystals houses largest Van Cleef & Arpels boutique in Las Vegas

The storefront resides within an expanded 3,800 square foot space.

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Apparel and accessories
’Threads of Impact’ theme guides upcoming FIT Annual Gala

The event will take place on April 14 at the Cathedral of St. John the Divine in New York City.

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Commerce
Mandarin Oriental names first global wellness ambassador

Eleven-time Olympic medallist Simone Biles will help inform the hospitality brand’s holistic programming.

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Home furnishings
Baccarat embraces new visual chapter

The French crystal maker is unveiling an avant-garde look in a campaign shot by South African photographer Koto Bolofo.

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Columns
Luxury on trial: What will stand up in 2026

Luxury is no longer operating in a world of storytelling alone; it is operating in a world of investigation.

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Watches and jewelry
Omega closes out Milano Cortina 2026

The Swiss watchmaker celebrated its role as the official timekeeper of the Winter Games during an intimate gathering attended by brand ambassadors and medalists.

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Commerce
British designer Clare Waight Keller joins BFC board

Kate Varah, the executive director and co-CEO of the National Theatre, has also been named a member of the organization’s leadership team.

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Real estate
Aston Martin to build 45-story residential complex in Brazil

The project is scheduled for completion in 2031.

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Commerce
Bulgari signs pop star Dua Lipa as global brand ambassador

The Albanian singer-songwriter will represent the Italian jeweler going forward.

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Apparel and accessories
1960s style icon centers summer campaign from Burberry

Legendary English model Twiggy stars in the British fashion house’s release.

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Apparel and accessories
Gucci expands ‘La Famiglia’ concept to eyewear

Personality and individuality are at the core of the new marketing endeavor.

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Fragrance and personal care
Balmain Beauty presents first prestige fragrance

The reveal comes after the arrival of Les Éternels, its inaugural all-gender luxury fragrance collection, in 2024.

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Automotive
Bentley commits to cutting airfreight emissions worldwide

The British automaker is announcing the move as part of its Beyond100+ decarbonization strategy.

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Retail
The RealReal returns to San Francisco

Circling back on its founding city, the luxury resale platform is reopening its two-story, more than 8,100-square-foot Union Square flagship store for shopping and consignment on Feb. 26.

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Commerce
Pernod Ricard flags first-half sales decline

Facing ongoing troubles in the U.S. and China, the French wine and spirits group’s revenues are down 14.9 percent on a reported basis when compared to H1 2025.

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Watches and jewelry
Photography, AI guide latest Jaeger-LeCoultre ‘Made of Makers’ project

Emirati creative Hussain AlMoosawi and Saudi digital artist Mona Algwaiz are the Swiss watchmaker’s latest artistic collaborators.

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QUOTE OF THE DAY
Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Luxury on trial: What will stand up in 2026
By

Luxury is no longer operating in a world of storytelling alone; it is operating in a world of investigation.

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Your watch collection is probably worth more than you think — and your estate plan doesn’t know it exists
By

While many have optimized portfolios, structured entities and set up trusts, their watch collections are likely sitting in a planning blind spot.

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Luxury Unfiltered: Why algorithmic perfection is the enemy of luxury hospitality
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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