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While highlighting the close ties of the campaign stars, the campaign spotlights core Belstaff pieces such as the waxed cotton Trialmaster jacket, first introduced in 1948, and the Gangster leather jacket. Polish cinematographer Karol Jurga, British photographer and filmmaker Will Corry and British director Josh Cooper created the video assets, while London-based photographer and artist Daniel Archer shot the imagery. British creative Lucrezia Pollice handled colorization. Scottish stylist Giulio Ventisei style

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As Chopard president Karl Scheufele once gifted the L’Heure du Diamant timepiece to his wife Karin Scheufele in a bouquet of peonies, the campaign imagery plays with the floral motif. In the campaign, Ms. Hadid rests atop an enlarged pink peony and elegantly swats aside flower petals interspersed by a kaleidoscope of jewel shapes that form the singular peony motif in diamond. Ms. Hadid is adorned by the latest iteration of the L'Heure du Diamant: a 26mm timepiece in 18-karat white gold, emblazoned with 2.2 carats of diamonds. The timepiece features a dial in mother-of-pearl and a textured white gold strap. The watch is noteworthy for a recent innovation by Mr. Scheufele, which sees V-shaped prongs beneath the diamonds augment the diamond’s natural brilliance to produce a radiant effect. The model also wears the pendant necklace and matching earrings from the L'Heure du Diamant jewelry collection, both of which appear to mirror the shape of a peony. Star power Ms. Hadid became the brand’s global ambassador in September 2024, succeeding American actress Julia Roberts, and will remain in her post until mid-2026 ( see story ). With her dual appeal as a high-fashion model and pop culture figure, Ms. Hadid’s appointment marks a generational shift for Chopard. [caption id="attachment_418848" align="alignnone" width="465"]