April 7, 2025
For one, many are using the opportunity to acquire designer souvenirs, which tops the list of must-haves. In fact, 82 percent of younger travelers seek out these exclusives to bring home, favoring objects with a story behind them.
Designer goods, including handbags, clothing and leather goods, rise to the top for more than half of the millennials and Gen Z survey takers, while 46 percent seek beauty products such as high-end fragrances, skincare and makeup and 43 percent are on the hunt for housewares and decor while on vacation.
Furthermore, 70 percent of millennial and Gen Z respondents say their method of travel – arriving by way of, for instance, a luxury rail service or cruise line – matters as much as the final destination, reinforcing a broader shift toward high-end, experience-first itineraries.
Next, family time continues to shape travel decisions, particularly for millennial and Gen Z parents, as 81 percent of global travelers express a preference for destinations that
