Tricia Carr

tricia@napean.com

How luxury automakers can find the right media mix for model reveals

October 8, 2012

Revisiting outdoor advertising: How luxury brands can benefit from large-scale placements

October 5, 2012

Sofitel boasts luxury lifestyle association via Tumblr city guides

October 4, 2012

Four Seasons targets couples via multichannel romance push

October 4, 2012

Louis Vuitton, Ralph Lauren target 1.5M male readership in WSJ. Magazine

October 4, 2012

Gucci goes for Pinterest hits via digital banner ads

October 3, 2012

McLaren shows off concept car via augmented reality mobile app

October 3, 2012

Macallan taps Annie Leibovitz for limited-edition bottle designs

October 3, 2012

Harrods marries fashion, food in digital campaign

October 2, 2012

Starwood entices fourth-quarter bookings via multichannel loyalty bonuses

October 2, 2012

Elliman partners with Humane Society for penthouse showing

October 2, 2012

Valentino drives ecommerce through virtual shoe store experience

October 1, 2012

Gucci aims at digital trendsetters via Polyvore effort

October 1, 2012

G.H.Mumm taps experiential marketing for branded events

October 1, 2012

Rolls-Royce boasts Art Deco roots via bespoke collection reveal

September 28, 2012

Harrods aims for local foot traffic through Biennale des Antiquaires exhibit

September 28, 2012

Four Seasons partners with private jet provider for world tour package

September 28, 2012

Lexus creates social buzz for ES via tech startup campaign

September 27, 2012

Are luxury brands relying too heavily on Facebook apps?

September 27, 2012

L’Occitane triggers emotional purchases via city-tailored mailer

September 27, 2012

Ferragamo returns with mobile-optimized New York Times app ads

September 26, 2012