Tricia Carr

tricia@napean.com

Chanel takes over ad space with game-changing Brad Pitt campaign

October 17, 2012

Donna Karan exec: Brand evangelism trumps ROI as social media goal

October 17, 2012

Mercedes exec: Social media efforts should single out brand advocates

October 17, 2012

Mercedes sees Web as channel to create lifelong relationships

October 16, 2012

Four Seasons earns 24M impressions via bridal Twitter hashtag

October 16, 2012

MasterCard exec: Experiential, mobile mix draws deep-pocketed consumers

October 16, 2012

Bergdorf, Barneys deemed best relationship-builders: report

October 15, 2012

Tod’s fetes Italian roots through photography-focused app

October 15, 2012

Swarovski broadens brand accessibility through female-targeted book

October 15, 2012

Do luxury brand collection preorders generate buzz or revenue?

October 12, 2012

Lancôme establishes charity day to push donation, sales

October 12, 2012

Casa de Campo pushes e-newsletter signups via QR code

October 12, 2012

Oscar de la Renta opens pink e-shop for breast cancer awareness effort

October 11, 2012

Lexus bolsters print placement with movement via iPad video technology

October 11, 2012

Lazare pushes retail locations via trunk shows, contest

October 11, 2012

Neiman Marcus bolsters Christmas catalog via mobile touch points

October 10, 2012

Do contests dilute the luxury brand image?

October 10, 2012

Astley Clarke asserts luxury status via site redesign

October 10, 2012

Fendi drives ecommerce through virtual Baguette pop-up shop

October 9, 2012

W magazine entices social sharing through anniversary campaign

October 9, 2012

Chanel, Dior target affluents via FT Weekend supplement

October 9, 2012