Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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3\/+PkMaVNMjLUrpdrrw9HuW5F6Eu6dWwDffHXyDlP1bNG5s3pihV7QY+X13jIK+X7fZgr8RdqxXMieL88LfDhPK5vzDt6K\/xNWXh1cjFBBN1ObMbWHHdnH4\/IIbvD\/NLGq44V+GS8gCQI1xibqELjW2tmRF7lpmyh1gndGKlQHbosV3U4fJXUVbWENd6ZeYRYoYFDH2YBdv3QOfalg6vpLGFBHGD8kaPW1rbJ1vuRiiYJV4dcerCL\/bqK4KUBS\/y4uOlcKzf8TGrLuQabAgezQS5wTLMdLE+kmk3XlTz5WKw2bAhnqMucCXFkQE5eIbXpSOGvb+AVMO7CUuLc1pwwj1QbxVkD1p4p4\/2qHMmcaSsP4qIf7TbmqMJnJ1C6+RJ8U9gvtVShO8juCmSXQ6b2bxR1wLBBMP3q9J3Si7TF4MhLvGRqembEf9LPJlydQKpd4PtRWSv07UF6sql225tD7tnuvYDX91mYu56yhZFvI5SSc5OZqvqbb1ChN5oaJS9L2+VUmDlNJHU0w7bxva3qKAis1RqHmFXItqxpyzzwj7uIBjy5BXrlGQcBu+wuck\/MTxo7NsEufIAlMSsitcb5vBJheAaU8q8Lpj1fjW\/j2M36kSx6U+DkY\/hrUZ8Iz8PQ\/u8cU7\/sm3FyuKKRNC1YMA5bSGDJ1+o+hiR3DMEZpjrtEz729dEG8b7MSAw4DRe1rxtP5hbJpG7vwgF9KlRjzF3wFSQ\/g9CgJsoQzQIBf3iZn0btbb17iZQpPVfiD4\/MOo1UQDBcL7rz\/VadSAwM5S62SHnxPVAhSgGsek\/InKlvD5HTr3H7fTlyopsPWCcL13zqeCeWkWarIhepfxdhLy2tpe4XhsCAxOikwbGxjM+9hUa93mD1zunVAubUeYPfgc73JfEycbAddj2oTgLFX96vDEJee5R2h653FbCvkXHQXD2YukzNGdGLPOz1UrPwazg9xpA8Kp1uXw8dppxBWfBgEIz1HFOM0Lz5hTWnbCceyST88q2Dpe4DBHt6WXQm51hc2DCjJLhm6Xik9VaN3TndXGVQdoqoLvnXQHTWpFq5ANps7+2Rwg8eGAD7\/Zgv33Fb9E7czOfXMs6oyXE2IcIL47rjXxB7OenvnNcUA1JyuuyQCKXFsuri8m\/1YA1G0qaZI5JEgnCvEsaVk2HvNO8Ui78yGgNYwwoV142qZKP7LLS4jhPorTl9o7CClCgIydSaRiIUTRW5qy84xknfKEdAbDpPCXtxxmK7OjWRi482Xt4JS6CAyQlNruocb5DXbTxu8HR1UVY49Tqpl5Ipz59LJAMmd8f6DUARTp6rKZgVw49xr5Y+D04Fo+o\/goefx3qKkIeISFlvVp+myLNyb4mjLEDQIFE51Xrinn4lq+m8WWvJCVC3f4xdiyJSS\/GPkZNZo+or2XOBNJcXPLfQSCVOyED4rIm5++85cVQCVnK5mJLUG4EEKkCmN1xdRuvP06c\/YihRfyVKfalEtohFL3gCpl6WjOVd6P1lIJtqUrtdzBAFDmmKO4xuOEfFhqgvZtYa3hVNYZniKkGCBnEQ+9KLI15ANkpjgc5NDXRlxnuLPa5dZ4dggOm2lVvRYJaiw\/spre3i4p283umA\/7TLFclUbDibbPfJ\/DHZTj2jh8JzMbiy+r+FdnC\/IXlOcm\/87VhZmrCa\/6DUGQrEU9Pw9RBWAHbS8Ox7KRFWd5K9Pax6mmwI2VOjhixgcgTyJ59fYwD98DR\/4\/IMfBZWnB8Ns29sq20oo6ry37Dtj9IXN3ihqj+irhLfm3SkXYZ1kUlUUXX3nJ8zZpGohKSSnfA8CnO0q4TvixXTR7qhl5JN02BJoaCL6h62xlF63OzwF5AHGTVwSunrob6haqnurxDm+16bJVwPQd2oNe8DZXCGvIZJo6pYnX8HYz3mIX71hC9IBpaa91xpIcZnajNGPqxZZGG0WPN8LHyvc\/vqHYx7TXcvKPYsJUtt6ZpDexk\/X\/csc2vsSB9mq5H9WhFbCY9xCW6iR64elopTLvMwCZnEG1Du2UIEGddbtSJrgpI+CZqLMDzl2ND1J+FaVFKxsHmWZfzAiDvBemiWrE+jeoD+FoMffc0VREBNiM0yemGju3Rx3YVXRY4QM1nJGbV2nZ9bwzXw0CiOdEzWgZSpZjv\/W0jxJQI6V\/fuqrveA9kwy7QQ\/otojZLWTQASubHhidVbxnhSIDtoeLYPenELQXRQeyQzXdVM\/rRVkJyX6QLuZuTCF\/dsVcViVMUuLzM9+n6jRsNzDEKpE7MsDyWH0Nj+z2KCXa5+CamHRdGcTx10\/BPTKvyVNLOj83XZC\/B+FaYQJvATO2xCra46yIoYeuBNbfNjzrz8qsGeF7sxrVT+l8niJ6TEH25xFvc1pfT2eW9nNd62LSsHTTqlKr3l31pmdt6j5zNfexZwc2QLbME0TXQrxw3MO+Dsqqsw4cAsnhYaXnra2l7aeSBiOfeSIeeADwkqc34jX7bDavS8+J2t\/WSRGHQCFOaRuQ8F7pOgn7YtKY0fFoYXGwnMaOqoA4+Btdj9NVqjxQuLN1XezPHbajv9Pjq5gUEaKsFqgkktZWPxdgft11kFEscwoQ4VK+k6UzA5u\/WjChLZ7Rypc4zQCNPzkjrpm0V5Xlqj260sVAcCzdwNI1swEVA9EpsF4KB\/0OvwoGEk7Q8necf39YIUp7rcE9R6AznCDs6J7qeNj7ezFFuiwE1h19RvHSvmeesLhOQ3tScZkk3YXnh8dQKeq3GTmtHC\/2YDzZL0LpZXZ8G\/rOgcYgcxAzE3+GLTxPTiyOnFi2zR4sbCXsR9k\/0LYb3qFGKxtoGrjxuqk0AVYy2TyTX45tT\/ZC5QU7g5MTn8SBsLw6B\/j35ec\/0bCdGDecFPErGsxJMN8Wj5hStqhbV6kMSCeD+iwxr3skqpp8uUupxn8OpcAo2F2Y3\/8vFXwgfA6cYLrM1wiAjSzzNSTl2KLMjwPFfxmQF1FfgPUIIDhDtABdf1vwOG5N5KxB2hq0CJCI63iHQ9LS1PCmBALkUMamxFB+rPo2s4g8TA\/0AGcalnHrxRNtOKR9OMk1Iu067Khm5W+SfKnFTTSY6fPeX7Zbc65zMNRbg3kH7pWwpfdPfP9YQlL3tdnHbK794S5L3pMWjvnGdPA78OZVUVAHqFCXcocZq+jTsIP2IjDQZUPZPp1r2AmUvl+BRiCfCD+mph68HViHwhB1L4+kPv5S7U6Ik5XpU\/+1UhmZTvGQulvFiGxD4RZO5ZDZ8CMpiaUMMg+rlFAdVWyDraE3\/nhv+GKpMKxhIA7+422Fw\/UDge58Cy\/l\/H+nsA+PGYaezgdzTxA5mpI4ZUTFb\/zFHeDvnBy7bu\/0fI6w9o6ZEett8ChzDuTtFqvXmctaTV2XdU9lIWNBoeCyRPrdw+7Fe9l5YjMHnr0THpnfoXhdP5JAtlqbmQLt5wQfWtmGhS9MX8nwOnJFbhOw079wDGoRteLnJjbGpGfNgCGegZh9WGSc8\/0aogMGamJP0l8mLsSPo0slkIQs9jayrgTJ\/mbgOYGd0GDQeGH6GG5lao+jcqQxQgJAszAqOiXZ7QLVxNGoHNF3hoSjGGx0h9i8fBU1K\/RFOPUNGrFjb8orMwQQTgOD3DHqZMVPf9FW6pdkkGmFBlNBweLWt9buPNw2yQyyDlMAO7kFCF3T8QC5OuUsaC1nIURmZ02LH9UukZWj7bWGO729woBiGkAaIZSLud+\/qCMNVVxn7KajG3BW\/tGnQNWoAxgqG3Qe\/vhkG3MmpWOSc6ovlruvc15KeOtF3BsoXJJ+wF9DNzZEks+IA1wULGVUW8WOeoPNoAUYKQ4TaLkmP9KpHc6fqxZNxxcDhdG8ZWYJUyQaYdrupb7RoTbNgXTGpBRj\/ttzxx3C31murUH65SkQogjqFzkAJNnGvsSVUSlrTRgAzLS8vopXyNdyPu1QU2Fn3Pjlorf5Jk91MKuqiYBsXDWNPA+tLoCZD\/NsQIBAdE1ftcESJi8URse3ou\/HgTpUpUemx6Wz6Qz9D+7+zpJTwSgw97al7rSQgA5O2hZkySeNPlTpylAIZZ9jkh493ojupb6V+F\/2oAeHTaMd3AyyX3ckIgY1SyeXFRC1QndLSFBS6AylKMApj39XGMysf8sHFl3m3\/gi7O+Y1EYzrwEKI\/paukaMN5iAV5lunEm4HBCTzhxQ8XeIVVQdSSzuMMTcSW8niJ6pK31T21tcMXOhU2Dyy6nK2vXGeSdqAy\/OGCUepmn8MNW1b7KXzAjvKqOLF0NcZOR74YTQ2Cat\/+k5tZF3cBIh3s62bdscTkLrXESJtiyDpMj73\/0ULTzHzN1tBFjDcipnxR9Lmo1M7Xw4iM8kZu5ljOKYM5ej5xLZ1yxuIC6ic\/m\/IRaXWIdmzVHyd6WYZyXEkPgcXgUnddRwpyMq\/jI+A+Cy5iFFl8EXOgvIzfN02EKT6uWbkgEOXCxj7u+bRgWDf4NEpd3fcqXrJXUYovltE5zH2TjXlg7aq915gAgYlbkKt13Bqb32Zk\/YGnBOxLeut0lSK\/7RcsGYffsm\/VDSdlK\/\/rl7PXTfpHLzPRv1hp7DGFcISwUTWDQs\/YCmWrfndHUXfIYsF9nuhR7xODSdjYaJkJtQfE2jiN5z1g4oCOtwhotY1mQDzU7yzoEC2PTq0Pw6FCChrLxFQ8tcZhOsIahgpzvVoutL2f2Wzo0Ja6Rj2s1a2eIXtAIP9ajSbUd5PSSGwAtqA3MATL0saxUN5C\/13fX5rik8CsBJzgK6XZB6RdY9EuNkupvJ2P78lTPnravCheOd4F4GVyZZExMtkW6laUwtwEg4Phn9nFr3biF5\/FXWLTKfJBaPRZcc65xtNF+cIlwafbYMYVWvUEoUG+WkznbktRC0pdOd2daAEXeRl8yEBR\/geCMLoIi9cpgikFT8+6BK9iI7nMVTUcbnXJ8ZOOfydLV\/hSdqvMR6C5L24cJKyUF7Bq+t+YkERlU5RpjistF3Z\/6aiZgnw0kNHqviLkWiGHJA8yuoW4\/Tth2hRWTs6TnLhEifz4TlWOske9IPnYthKmIK5M721Nt8NL9jsazl1zalMbcT4eKj9sJoCq\/2SoHwH4yCXXlTJxW8qiLfllwherePz2DGmoiQpC550VWkgcqSYH+Pr9zBLvflqoqx1YpBQ==","iv":"6744c835b10d9c0e688fdfb2840233a8","s":"683873c486931f2a"}
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