Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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VGf4OHNL+ttD8qdWp\/i4XLTBSOEl8VMqef2eFwjRF1FNYPkz+FfPjTT5xH8rkvowrAEOoknrZHC\/T1VNSFL5gLFbc8ShqpWj3MAVZozMC3WJLumQZ\/Srzsd4X7EprNFHoZ3W6h0SqcNQozJsBcpzixV8s0oecCTIV4RZ36dPwAk2OZR2FlosjOocHjBPY3+dfiZig+vi4iOpm61LQ4R9OoAhPQ3o9aIQe28GHJIQ9SWv25FMsOoRlFWjoldm\/qDXjYncg7tnc\/k\/UpWmMlMu9hDwE4vSVujWAA5j3V+wcxiXMdixVRgTOStiLEJL+zwK50\/HjnVt9wAPiw0lmfMNaZwHpjMEsRpk2rD\/fwg8LiOu5VISRqMZsDsAkCWesCOGxfexfToHM39OpdyxQY711Z8Od3hK278tR\/\/SFjRxDXd7IC3LA5m5oULW6ExKmVvnkh6Q+274khd5BEhN+WfzXDHNq04cGKWGgUGDd7eRWDa9LA4+GAJpQ1ozQWlBMzfWYH31DyWBUY0F2SMohWyGWAszRWew81SPZG1\/TwX356ReuOjzhbeKIbV0zoQQz9QOSrqsEAF5ghemjqTdXZPPbWyDLxjScNMR+z\/cogFDYd2MKNSc\/ZIixS4M0Q0nkwk9VMKo1fBKauZTLF9hfQFJjvr4WfLP6xev0PaW7b3cjbfLJpeBRIdASpK7pFuwdE5BOWdEIHPvzTndqqiziXV5FNs47Anp1O1VdYR0oX11gqVgGxBnDhHCs0Jq8dq7aQUteHh3pMk5rlo8DoKtWVqdO8xmNbrumKmIUXDGaSkoXu4tonmlq\/JVijrQz1SzQE3MdBsq+o5D\/BDk+U8jX9n0eoeDQWOSFB+PnaNeBo3i7RfCt6bXplVSUTjQCvEOKO9QYxTRiOxyInY1Wj5ybKutcMpXdkdZaIqPiKhWLA+D67gWZOr92jb1TiT9m6d\/CE4expwA0FkHuY6F8HpIe+MZR7tUPShAokq3frkILVBFLGQ9Pi2D\/Oe9PtizeyxIS4zLLzka+IwBaiYxOvP\/dbO+VrXx\/AYZwo7xorxpx6vxTp8D2EIwFCVweEvpvQhoPYyTXBOJKuFQee2KR19RnLgBpXMg6FBpCxZaKPnKwNBuvuyEQLSvnK8CeOmqNB1ozidPHPtYD4WiDD5w5LBxobhDz5Dz8AMurA0l5hDBZlFkSWVijI5rMeQVlgvvMZ\/WxDJWee0Au7B\/wynJRtoKJr0389QLDqtexpQT62uP2pBeeSahaz8HswE6XH9jclvYYxzZjlPh+YNhdW2+YLwFMYmcOQPb\/\/Rrh32Iww71tFUYDcWCaPtAdavNHDeYm4d137mhOd\/YjErLP9uZW5tD64Vgz1nAD372U4+td94\/wm27mdh+9uhPGDdao0kG18plKlBmNVheXPhdrDW8wdYq\/IM3rz9JR64dS3t0e3Sj6Y3D2tex8FMrn0edeGD28ATrK9TK7\/MtCtNwxTosQog2UACggPWIF0xt8fmiX7gtScDeViO4l3apOBk3XfTeaeNtvHbpA4faSXSKuZpBhrjIJ5cL6iW4+OsiBc8V+xFO3\/c\/2llhbZIpgCxJrD4QQ57i0awT1zlhQ0QieoiXQ9F+gO9+nUlzaMAeMKcz9jrJDJsunSRKKv6sxtsolFpSA6lHROwnYRD\/ctzvPQL+AxUeVFkMnBrUXeUAIUF8Ur9m5iTfK\/ySMYbd\/2z9kIImtj17aBq1+fcpdDTWx+u\/HWICCZz8jeK2p13hmOU7j6LWTzB5Z9GpKESPA\/vcxOZDm+lXlOKyBOoCTCeBECalsZSNrE2aAEfiH5SFTi64t+77ppqGDbIa7EV1qo2kYE2Wpz63YiqkdhPIF7XcVatzSs2Y5WCcnrhK8i4v4ME3UWe+evxeBHavby7oG\/5q41WrCF6nnGXrP8Yd2Bl1nd2NhEPCUWZX0pMcRhUIugzX9nJuNwcN8iN6UKZPoLCbxTodYDC9vdJkxnj8Aju3RVqFFMlcGB5fdyc6pX\/bnRJGzf94yUZqgkVBCx5qybWaUFzjIWhKtVTh0xBnYTynx8eEYxxb3HYR3NYjii\/e0k\/JMM1krn1cec6RJ\/Kp\/CscUp5ZC1K\/l+Ps\/dk+9w4CoQipgPWSj52aNYRsbxXyOb5LMugyAPOwMlzGe1QYFdbH5FshPYox049pF6fZ7V9RcFM00Z183CJSyCUmMQ80b6HwniEcRvVQfHSuhSOzo2spG8tqHln8GShtjRZXNlmYyM0HD1i3GVtU+COrTKq7P0wyZAXDZk66HmdnIr6QyQ051ZWgpN0b6IGqquwp289fQkYTldIDdqD45aKTT\/hXEL0Z\/rFe1eClvg\/1Y2PdIZR48F8ZB8KPtAv0XOeN26cYyY6COrIsmZyVe5QE1+R4ojJuun\/7gG4vb0FT+Z62DdoqeReCbOCeh2pOvk9aIFu3mmYxyQDhebwttGMEK7F++zk7I4+4EfhzS3sCkigTWizT7oUHkwPUDOQx\/xZr00jvLt\/HyWCOKTbLMGsONx+WprPWoNsie6+BzyZbQF75Tn8E2\/10H5IQBZXU974KYnWEpmfwgbNSqGUUzDRnRF9KodWkaCPmIrZEpgKcgiwWbC2NatbbWoYEz2bWvvts8khpgb4bLmRNr8RpSBY0a98ZhTap6uYstdkRb\/LjfHj6H8NqfUGQisY2\/hfIQ7ztPn+hxAEMkfe6iGvemNTN+9uad72DR8P4qIQGv+uQ+lyGrpqr1G1Q4wpQ2LZiFvYYJQuekfh1DTv0dizcYn8cT5flH2s2\/thCuzRZayzYm5pfvm71ab66jM\/qJm3a8SlkMrqN3cJQXwmlgH7isku6unUFNvcjtakggs0EhPBheD89WhWe0A20c\/NskDW7i9DaDQ0dRqzpLYUuKnF8YrDNHGId1wSczqiamomXpLwXOZ5FtTi5jKHkOKtTSmzPlZvGvKZWXyWT\/Kd\/BWEp5bL16zWBnKN20cbeBiWmTMSJRrHw830jzSP9Q8OQL4I2fjhNVWIO4oIeQKXUSs4dsjCvP7gWrOWmJsZYnUQxdhCjYLmMtoi0RzqIW\/a9n8zwtmIZEiUZ0L0FOjja\/jp8FF+CFQu8Oaq9EbaWiJPlUPVuTOntaKqFoF6YfMxeuzDYhxn6bULRPUdy5C4vIHKbOyquCfMMwek1vJRFy8jYh240ZU\/Vpzr1JBvlZAEvovodXekzKrUWTlJ5pD8eOSR8RKG1AHm1I1aux97LO\/F92EuYpIwiNsQIDy7As+d97m3VyJrZdRLqmhhbohVEMrU2a36g4ykvwruUcW+NaCUvK2hbmO3Fc2O2aGWDcoPLqEKYD5c9pTCA5KzWGTAOjW2IJDL\/B3Tv0cs99DH5QUAyoZm4P4PZ\/UlvKsx2aa93lZB+TaNoscceJcofXrUmJsu4EIQ\/wuruTh0nBMuxqVPBD9kRM5oRu2WZTELqdyUUdSvGkQnSPTcPUMfxyCBbg22ZZAuTKeFEg3xF3mk2VwA4FLIhYg4r5Su0KFdR9ZLR1QqBQCcbMA7srj3GjctuxQtv+ktK7+DrS49ApnVjPWtQUULVGWO5C3GXZYU507kodiy8e2g2uG\/RMImuBlEviiUg7IPqrac+r1iDMeWtmJaYY9bQBcv6+Tp507KCZP\/zeNcdbW2mb5dHQ0nyyVNjHn9cvJTqfLNsv1aP5bTxo5q2y9ieN3QlL\/x0e+aqvyWeoasKhHYHFqFDo9m+3CqQVsslyxW2qjcTxuImt122xyq3HIhBPoz7NN7OnRme9SDLmHw4mXLqSaAuF4EunmWHnlxYneijySFclqDVLx+SmqjA87nz9BhyTUo0T2X2PcrIe2hag3YDsSBaYIAFjdZPeh3gBZFnmvTpdbTQ+llCHzWPe\/WANc1BxqblneNnPdEVFOIS4oqSPZbf40EtFizhrMy4z+2NPDhSdxdN\/e0ZwozA\/c5MXhWhOxN1A82xxt21POJp5a4VKgc\/aKvgjwIn\/C5TYCpni0Rgd+2eAcvXq4FDnkmerADwbmfZ+GYM6GEiuRCetpx8YdHyEUXpb5z9wrD0mgf3PLebK2UV7Zae59D5vRXLXcyxwpW+N2tCAuNqLpfYaN2I+3VgxCUOy2\/cWxHldJvlVd+2Jv+9EObtkjFL3Y0JQYQvlU4MMJUAe08dRQg7ZoGTfPV4nlYmXOEq\/wSdDg+h7pASBMItbVDGDXr3V1fvXhLpDE9hL\/uF3YsJbartLpDK8KSIRb7RrzoNsU1ohnEw9v\/Z9qcEOf6TV2HolgDCdGlhRedm9o776B9dV+akBbHOlQTOT3Xl\/r+vPcE3ERXe7ivBCv\/yZWjun2IH8AEUkYs\/06NSr43n6EJArigPFTJRi95RdKRhIxoK4B1KJqzzYr4hw865nWydrQ8keomX3itCv7BllJaBoNKtRWYwTCDzwCLI\/brijqk2Kw2icHyrv\/wZiU4JZGBCj4a9zbkQN0YjHRk\/uzPHxvbf7NceCO4K\/8HfoDNdgxrHSyBeM+I\/db17qdsyskjNoPSplS5DgKBQTLjk2eieZyJzIKfXtN6BeqZVbIt4I5aW+fljF\/FBCRLS4ODMIxeDMHHcIOfv4mQUGv32WU9+lwLCUC4c+BxqhlHCtSE1sdWSHBwls4TNoQEDNacUozh9hS2\/95JGqr\/09VpxE5shi+C9qNerfjfhw6Dmilq4oBLN4pToZ8hXaRnHXKmMTviqIDxGZPD9Jj7FROuBYrYY5\/KE7BnfYHSPB97uTvw05NK2TMZsVv7tqdMWU1kFnMW2u6lm+4mwc1c7wVAWPhD2v0axMYDtIgPLkeYeqEPxYZock79A\/p8fkXiTZK\/cnWm+ooWj4gnBEjeDwrNXSA7gA3KZDtzzM0AcOXUWEXtuO3rLt\/fAOPeAdEL9R5GTyO6kBgCzTTNMsKCKRtRehcrszlds0QjnHBST+Ce0Q8eiz7Kk9nkorJge0JfS\/RMm7q3LJgsf5evS4xL95i9EyoFkMTDIa\/HzZpZvx0ntAs1ZoAyXYQnwybGt4tL\/XBRR5fonQh4H0gsWrHxjc4YE0baBUvbhdlr4bQFegbLOmi8OYGPL6aoPab7xsqmOMN5p6Rz2lnb\/umCcczeRdVtSExIEIArhfgI3bew8Kv74Vmcy6K+OxlCsHSJifzg==","iv":"799b59f85374bc7f9e1257a3fefefe73","s":"227b1ae38cb6a50e"}
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