Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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apYI0XbIIs5LK4h0i+gVKWpGt4bpbdP+83e1rD4eM5H\/yU6AuNL4uCUbM3PXa7SKq9HOhsyY9cnpVrstbizcDaTiKF8kFBuU+dFMa\/ctLrmx9QpCx2WuTuL1eAUfD\/WQs0fR+NRXfDzJh1Fo7SYWgIWqnpp9ZpFRQmqYeFHHxAJii7gsGdqTQpUczbjaJCF66cvScvdImygXFYdpLzfR8EFS\/Lb\/aSk0\/EQK7Me\/gbrmx29jFDdAPAR52y1aydKwn3v9P6YyrNnJPPpg9ymUncEpAzp\/AwN5E+GE7O7Tx1dj9F6MCo+qVhh6OezkIxZKfoOqlOalNCoIgIoGNBUK\/vCO2l\/hMk1EhLo8A19UNFjhO0MpwNLDAjSYi2qcBW5hRTln0D3j0G3eUQ78\/0sXn5D2oeRY6fzbfycZoNiiHgZ9ZMkNQfSFgKK94JXiamGWGd3PeT3wtloKKc8jmW5gOvlrixWNm7w2g9yO3eVttNFvayp6fL5BS6ZNDIU5X6VyiVcEN+ZeIlo17pWiX5hNuM9ztr53rTmEzC2WGy2kxQ4xo6s4NacEeYl4N2Id0R+R7ezkZWoxv2Y9mJMS7C9W47jepi0yXLcJOp\/5tL50eUB2J6qL+PiSzD\/9sBi1CCyBtTeNffGwk3YPAbtYyqJIMkL0piVCe4OAyAKgzgz315nGiSCXZ15ZUZs9tvR7r5z3jxKVrxq7j9NcIKNnwQVoAgO\/LymGyXtx4TlG2rqDrVTrEchOj2y5Dg6N25AlBpBYK830921CMrbsUEuDf5RfQz2AGOmpOnKsg1rIgvfgGhcRlJP7JB1ujzs3pCNvg4awG0Z+H8kniQylyyn2CYt4gn4nnh90s320uavnL7Yl8xl0020LtjhXsC55ckpSyxG\/hM6reaYEzUEA586sMWoFKMF7oBwIZTyHhj8Y6T2QMlsVQ9T3u5aaTq\/\/wV6Pouvess4n4bmqjEIPAm5Uy+JtTRRtSYzZGN68RLwd0Ux8uGJCLuN\/Sy6zVsFBSfrvRSGS1wRwOd\/9soC3ob\/mpqK57jpaTPuYuzkz8BsKZcdIEycASTrLzievlmX3JQcYjJOogqXQCP73aJPR2gXdMjlBBM1rRK42KvbjxEqP5uytvgPrv27FOP8\/niPGo8tikT6Jt1elsx8k0agwHqDqrwFoz\/sm9mG24qDMbyKjF7+G21raSDkoPXOBrbPdplA3aiz\/M+F6qIliXGErJ5rcbaiMqSt3Rys8KIoX8E2bCmiCMDiLKK\/E0iPbC4n5DQiIEpLuKOpTT9dUakqNTf2aBrbyMImtYHULIZTC6kIRzeQYh\/E1F3o0zYrvUqesqzTKmG6hILiHg921vwDzOo+Mpuuc7Rk2Xntak\/zXfmtUV\/3rncBKt8Cdjmh69Ekku+xDYJGBg6Uwv7Euv1OH6Iv02u6gkgB0OOEAqQnmqW+1rP7iq904zKQcVib8hzS7ZrtKx2mT76BMO336y9Dz3EyTL+U\/mPAoferzQ7rvAwxoVppexM\/neseEMS1dpg89cA6Ef7xG+jeRawsSx7mn4JtUAX3sAST\/2fkmWBiNg6vVvnnWzNDsXTmlTXaNxTE74\/Od6MsNbNlDPRvUVAfAb29KDjvE0CMYVcA8xWyBvxe6AxpnT+NoeIsACZY2W2pM43Sg\/0TWwkRF6O9P+Id6+6TlhQJPCFJFApbpAeXvdI3\/FppMekZp+EJKHVxzFbNjJLRpn75W\/fS\/sEBJjd+TB4noEBHkRMGruhs1mFrMJlthXv5LP6DmG2KJWRiJtleKlRAjizbuEnEoub7kiHOZ\/tT\/1OrXmh0plIjm3MdtU355XErFAeq\/4LBaikzHwZdzAN4F+uvXv9eq\/YjgH5R+pcisQwZU\/e0ayxu7UgqnRLzTD9+Wms9iqTAfotVPiDqScOjdw2VMfcTA61YBBcTeVumHC3PmUdXPD+5yqMpkbjxxg2ZxswOsd+UVd6g9WSHqkB+YdYXeqiTUMJnJ5AcSRuyHGWQSHFVIBmXfSVuo4qygIOxClBvrd2JJiPkxar9r0TR8YIr9MnUFqNkSkUvIAEpOnr9GcupMOGJ3sXhsGnwKet3I3GKMypXcY0\/z\/JgScFrLADL5P2Ot9zuVqk5QUMlMiXvyylTGi3Q+UN9g3E6j4IyY1QjBU570J4P+lDuASkstb2BO\/UjWwgTs016cMB8Ovn4shHoJ+VP9oWKyJu+cPoImOmEKpS8r8\/4JoUddn01lWLBD7C9ETRQ6Ineq9BgGPzGbFCu3lug+ohmHpZxG4Oa3Z6IYDqGk6vEfLBQMpkNPT4pdfIHYm1dUfpgQrT9ypWTFEUdVD9RV8+MzD80vG6z96cSlJX3u2+A1mr73C82SgQhU7ouBmEHU\/dHaPzrqIPvhul1iNX3fn2RQUe4bYVgpufJGKEe\/rFayKfLmZ\/W3S+YBjfnAjirB+S9+a3jjx7\/Kh9u1UeZL28gqvA7EaWpCoUKskebt0VtuIZ1q+hw9Ljs6CG4vtWLgflOeqllbUsws1xBUFO\/TY1mCJ0\/A+\/lRSgQD2A0E3mGzImPR2hBtneuH9m+d5bXmIIpbeApqVkfKixLcTMBYYRuqWmFwSCK4Ib8s5q4sonnoLr0a2FZHzvBPbPYxu8+8dObCmGKUzR2zlaA4o+UFq1CGaMCZ9DwbY5IukXaKK4yVAg3deOykJxsrfn3Cx5bN72OujivbySzYtsUs7KkqV+j1dtfCG5GWM05PnKNljnacLp8kC5Z0aTiQi\/BKakCByalSe5wnyg\/6ZH2WrfK5UXTM9Rc+pkZcjFENHL2a95CrQTKfLME8hK6fsTKthM3h43xZ\/qCLFJmBeTcL+BVTVZWEa3H81MvxU10T82X165bLvmArOkDqLnlbb25nISNVkPgdeeP2XrL8NeoKptos8les3udwaA05AOkhZ\/TDYct2WXIQGK1a2bHuzMl2f3zkl1IZwjjrbosc8paUefX7RWt5lsk7OXJSf1vPR6WyZEHGGRQtuf5JpNQvJge8BKNydD6dODileboVIJcZE0vMAMbT6Cn1X\/GHF8b+GywYHKZ1ZihQhgD6AV7gn+Ffay3KRvDdGGz1upNADo+xP6hkNvKLODJT6dbv\/LTKEh+JzsY+2T\/7Sl7ECDzeVzjrdQaR8o4y3D0xiJiCHBzh3tMVq9NEyLAdT7jAkRrMyPvGmbMI5MJeAqZRZg8P\/45ctepq8Mwp1qXJ3DvXyhwzajrf\/BwYo\/CaKziJ7oIZ6R2QrJlFdJqhNe\/03ZU7lAQQGX4Ig7KclRo1XoQV0MFKpXkhGRzKY5rzq1hmlFdGhEalvNSk0OvwGy6rwTa2bRROsJPyGnIgaTAHY27Xcgb5E1Ottyi5EtupIYo0QgRPy92xj60AQP827ZHRFYpm011n3H7\/ypKBiPvBkHaVeBeCP+7xHPECMnglxSG+OAwvFbXsKLiJFzF6t3s1PR4sFfNUC5hNjJlAIaOPd7XGDGdzTwfMl7BmojMiwJAOZtVsQ5f3z2X9kHQyF\/KQoIQqQqtm758new2oFWqVC8nouG0BF846hsk0RqOMvpP8BW6jTqyi5E8qwAWeebohWkQ\/M74rjumAQLk0uqvO2NJhtaRqnlYjoKiklOjoK2wFOBDbAu6b8FY69o\/9qb7bsXefSRGpXMCbhWCs+toH1j+HprBO4aIieb6ts7j69jZbnBykSKNOfwyEvsUl+7eMiuA1jGN1FYEjMVYQ6\/Ftrasx+krIdocw49\/AsR6GoZe3Id16Jb5lHKXD9W9QvUR+8gFIhq0Mg75xlnrsY6GrXmVL\/XmKHUUlbQcka\/3wTnhmA8a9Whgdy\/e\/GpoTcqai5XnUGmgMal4LI9I8k6b8yeRiLHDUhQFUg7poeyVyG\/Q32FiRAE+jhvFV\/ZuyhMq0MB2ds9t0op+vKlgAeJKmdhhyDMqdp\/pdkhcp3UN+0CDDcdMfjilTUsuXQR+3Qd97rOWKutw4r8vguspTF8KqIac5o5tlbzPazyt0hIou6BeMMKioO3b1itJrJBHc+Ph8BbTLfUgHqth7tXQfxgOKk818r91gKRAJ5dY6+gWn7nSJHUuCPyJCNiFYxmNIJ0IQ6dcJahlwmIEb4EdtqDkNsen0f5oSVcDAF\/mL2GJOqyLJ42FUTUpG1x7UIWaIom8jqO9jatFDO9QdLcjHhwiITk1I8ezm25JNvShcwICCnNI9oacLv0JCzvxumqPO+u88yn4TiDLbVe1R1lvII4N\/qk6G7+rvJ8QSOym3zVeBZ\/ECAP9tFrw738rmJX+rQTyJL+fuXZrEQ6ClmAmOUixnMgR8FFAgwYAjfNK2s\/aZ8KQ8nHWylEChjwzVyB1ivotHKuvIxzzq8FaWpwTmCHnIqLTGtiHnYjSSRwp3xz07kiDY6hYgPTb0XbiAzrCxrnr6yUh86wNeI\/UTrV\/FAfVX3niK0k9wh4b3aV7CED6tdlT1aCNSN27PG8AfZPV\/nCER6e82oYAJwLA4NqFScac1dtfI2NfoKu0AXxmCaqMCy2P\/LMJySWQHayELHac81ei4EoiYhOxoudh4pQZYjNwlHqzv9wR+W6yfSzPwzFo9LVB\/+0RQAoHK6\/zJ3V5m340McJ5lj63zY5yvMufDp9x5lthAcqXCU6bideLARx76Fz6MMv7JC2NDQRBC\/Ps34myzo+hfkpVI7ucP6uQmrxUltyxl8PyYiRFHlVEGs+qS+QjttxVJEfCRJbMR+7dpuEot9fdcAP6iSxX5geK+wUOjbsRu9P2DHW89h7DfENq\/QyXqBJMvM4XVQFH98IWA97GgQnz8L4hXjIyTzwGbYjrCOa5TvInkE5Zl0zLL6Elm\/cq9Rdbmh8IbQc+mEFBkvV7+igupwwZMVTLBgbNydTK7WfCxowArgeFpE\/0adChTwvZl1Xa1gawCCEmiiBKiOycG30Q0CyNz3G22iRuCPoce3dxWouXOkM6nE3mQpoS9lY8mtHJvBcut8x8OSn5LFMg2OqdkiaMBb2Yp9nk5jbAT0EciZkMiqQraVoFt\/32DlC0GfQofaKIbAGqRMDN47JAdkwJf2DDx1tNF0M2zdikY71xYsH\/8ZS56yPQYvfec+H+8lNUqzBie4L701DgMRzUBB0fDwFBzg+B7snuu3nIMgR5PbMHUpw==","iv":"96cfd30730a5cd10a2e6e3f023913d08","s":"5a375d20e62eb224"}
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