Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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