Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
{"ct":"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","iv":"a71dd28a5091328d52743b65785ae74d","s":"bbbe69dff5e23613"}
Share your thoughts. Click here