Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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