Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"d0d34f86b30f6e3b7a68206d953d2728","s":"f240cb7191de0f4d"}
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