Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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\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