June 26, 2025
While most brands currently view the requirement as an operational burden, experts propose that mandated widespread adoption of the technology could alter the landscape for the better.
According to report estimates, a fashion item purchased for 500 pounds today could generate an additional 500 pounds in resale and services when supported by a digital passport, doubling its lifetime value.
“Digital Product Passports are critical to powering the future of circularity in fashion,” said Alexis Hoopes, VP of global fashion at eBay, in a statement.
“As a global marketplace at the forefront of resale, we’re exploring how better product data can enable smarter buying, responsible selling, and a more trusted platform,” Ms. Hoopes said. “Unlocking value for consumers is a critical part of the connected product evolution.”
A call to act early
Bain and eBay warn that with ESPR deadlines fast-approaching, early adopters of DPPs will be better positioned to tap into growing consumer demand for verified pre-owned goods.
Luxury has remained at the forefro
