Marketing
January 19, 2026
Through a cinematic short film, YSL Beauty exposes the subtle warning signs of abusive relationships. Image courtesy of YSL Beauty
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"d6824b5b440fdb329d4c131153b59823","s":"db38a1a2f1435909"}
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