Marketing
January 15, 2026
Introduced in 1925, Phantom has served as the marque’s pinnacle model across eight generations. Image credit: Rolls-Royce
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"50a10c24f9f5c1375d5541c1a9298b8d","s":"dd867f3906ad388d"}
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