Marketing
January 14, 2026
Louis Vuitton’s F1 title partnership kicked off on March 14 at the Australian Grand Prix 2025 in Melbourne. Image courtesy of Louis Vuitton
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"faf0de0abd5e3b0486f81af9a5410a44","s":"851ac7e3e45bf4b2"}
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