Marketing
January 14, 2026
Louis Vuitton’s F1 title partnership kicked off on March 14 at the Australian Grand Prix 2025 in Melbourne. Image courtesy of Louis Vuitton
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
{"ct":"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","iv":"76136a3d866192ab76271746d2bd283f","s":"bef1439b1fd105a5"}
Share your thoughts. Click here