Marketing
January 22, 2026
Shot by Dutch-American artistic duo Inez van Lamsweerde and Vinoodh Matadin, the campaign features global brand ambassador Zendaya. Image courtesy of Louis Vuitton/Inez van Lamsweerde and Vinoodh Matadin
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"0c9f4f963e81fc32499e61b930496eaf","s":"c6f48b65507d637b"}
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