Marketing
January 20, 2026
Since its inception in 2016, the maison has recruited a range of creatives, from Judy Chicago to Marc Quinn, to redesign the Lady Dior handbag as part of the Dior Lady Art project. Image credit: Dior
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"785f07d0564fb2615d9a6ef177032aaf","s":"dbecbaa0692c8aa3"}
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