Marketing
January 8, 2025
The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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xb\/XqM3VmLvFfRT6\/keIKDznt5UhHAXNZ5YYAWzhoa1uOb0a8i2HX9Kph6H7iUeaDEdccKIFqAs7Isc8pacXUdf7DilrIOfF\/jgBxhZ\/rozoSEK4H0DMdRK6NmenX1Uhhpz+wLq2lybgFCsR09\/H54CAXAHfSNUJ4Fy\/x6eVdPrea\/+H\/rUKpMO4fg+HYt16MDM4iqIsZ+eZBNuJSazxDjJHjg2PYdPQdDCiBAd8NhuMeXZ7DJOq76iPK\/+smMYkQ9znXHI75\/yUYOxjlIK6EdfGwen9S8MW9g+liPNpi27h9viUfAa+egB8Z+vPIU7pq9RVgD+TKUm0zmXi6DALWatpq4n9veImPftwFi\/IRMryekCHH5uQ\/qJg2xh0oVdVvRSyAjgjCemmLpOuNuQPPbwckG3D8RqJFefs3wTUnTZWob+RRQmv5orSE5gQTQX1hEzhtCNzaBVKhgWqaTZApFRQPQqiHIfcEZoGkpIVIxpZeyHSn22bl8Lcv6P9Ka3Hwbji2vceWcgjK4DdX53VWqnym61gN3WxaHZX7ScyFcvX75KckaeSBOX\/bdRRhza0RIU0mPo8QkT9UmBmcP7sIYK+RxqZnQj5NMriY\/bp4V5UUD\/UH6pqen6dNspiHRfEqEVKOcgpTfoYTw9pSIqXPqaiW\/D1UiQsVvTBKQ93dCZoywwgL\/CZDWPM90W5BnZtOAwTxmdwIlAW0r3cVCuDeQTo3ygNsTFwlGZVM2NE9bJvhlZO7\/LYKREGTfWZkuWTqhDRlKV975F2kZGbKSXoLWP+BN6MTdkhY\/FkiWQrOPoE6OA7gmfDIGH+6VjsXjNo2OOtqTN\/EjSSTykb57fzrMOtd3N\/uoska344NO9Yu+S9sQMwS11x\/gw97VZXQUnBVTDcRdRHeJx9yLMhW2Ixlq5OiGTv5R+e4fJQHA7+\/z5txhs3J4kr70fCQ2dbVcJ4dViVbXIh1T7IUgf5SOiJYh13c3aiNPN2yRfXbjcXab7coZMY3Spq5rffrVz3N0JjBGkRKWh7ehVMTIWJLYBZXhYVjpnFVAgp72wsGoGa7WHgMvwwxCGRjoClcIfSiLcycv8xhktFZdGmPqohBvwmhGfqtqdswhKqbvZTsGDYGj6SzgkB0lP8w+dY3NjeYKT\/Q7YSIorDynPlvghz+NKU36+FeGSkSjExafe8WdKtzzTzsp24\/znWsnA3BKTmJdlsQMA9UWMXJGWKgLHskWjSSf9b6TGJmHHLUl49v1vCslgVZJ1qTT1gHYtdXutzCWGHz8TKs7X020PYiwfa5btL8DPbHMd8vDri8jAISGhFGbNRN2x9qOF40HtDsV3gioaL7iaOf3m9WmfYRS0U8tNbJ8Mf6s+T3H0NVWJnzBoGFsnwGX0i+nlUS8klQckYnGf72PmzQ3ErpnprTK2t6sVFtnuY8k0DlJlTLcv5F2bH4pv9UIEn3Gut2JEWQ1XbGZzFQ355FE7HPmsAkFp9XDnAn+5pf6F1kRFl6k2cT38mfEd7E0Ral8Ep8aRmeg4RN0END3Ib6L0fACTf90GPrQedD6dG0YVxc3WIBfDuxDSgqCyDYbKMXd1gTEK036ypooVbcXUXUjnZ6CKYujAswohTTZNBncoLxHwfQE0TpJCx2qD2XHUAC3qzJeJU4XPhSZ0UIZcTzIpppq0+GeQVEc42BKXQjO25GIAUZiyOASi25pPQ6+Ufz4Op3My9QYdMlqbMGT027X8p+b810Imu8EoHp8aZakQ8906M3x5bZcPYGeilGuGpiXVi4dyNv\/Fj9BRUBSq+iRZciwWBmOZ0UETAdQGsxSXO8C5qGGB4wXMYmsihwj4UQQIjzIpWka6ptarFhrvyV43ZK2p6pbU0zVaEUgbsOkRGaelTlJVgsODPdaD2lcBUcxdOgLrOrIfsvUEA5gQE7gJUhAnocNw+4D\/E4f51cinTInYEtKlCf7aqtr9ldBPPNizvudYE\/BOu+iwK+QKirpptkt5AwQ6yyjS6VmyhidaCHlQle5vM1S2rzuUoGpqnRPMys6J\/NPFQ8mwvXfuzf+Ra9702Hxp7o2Zz4iIaGADdRvrBjeD6YjCq1YMUr3jAqPaRkrkc36Y7NN7A8LHuFhkxZYFf+PDk+2+Fg+RuyimO1UtNhwXDfYY995TTHqzyZcke29oOrZ+R3gv6AxIAA4BsEDJQ+4WbVIvMD9H+ElBglbckg92S2spIvbWVUycl+t6oPU9Pvy2rCGLoRZB8IO79Mp3x1KzoxZrsRqieziyhc972o4oI6iVPwmo92zVJmxRQGmbIzbnoIbD40Bg+C6hyZ+rHbYiauWC8FgRIW8uhqmPO9hWRnk8XxofmysfWn9gsqLQLaCshFyD63HJ7M+iomAC33XFAC8B7sYX1dMtGeYeg6eDK7ApL+FFezkYyYl7R+czt6Wq8YoQpwTnP4ivYUh6QLBspfWPRZriwETscHqcCcOrs6HvMNxp60YIYNgFoBWEFWH7XZga3q7NRIL82xZ6RZ9XQSQE8t\/NJjPZcswykh64p3SsMDNG+9VohkTqIVMr9hHoZpu46H25fdr8nZFGz0yyjTEN+cWkUFEfWAmw==","iv":"770327821fb76ef7d057aa62dcf09424","s":"9d0cd49fee193244"}
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