Marketing
January 8, 2025
The luxury resale platform opened a pop-up shop full of fakes on Canal Street to educate audiences on the cost of counterfeiting. Image credit: The RealReal/Olympia Shannon
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"a8181c18ccc7ed6f5c26521aa2671ea4","s":"836be4f577c3e1fe"}
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