Food and beverage
January 9, 2025
One of the many logos created for 200 Years Uoung is inspired by the wooden casks in which the maison’s beverages age. Image credit: The Macallan
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"f7aab37e4ef6f70b59b46123c5544a59","s":"2846836f26254879"}
Share your thoughts. Click here