Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"79a3f438d0f73d5d866cf461f0af5e53","s":"399d6549aab9e53f"}
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