Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"a420f7f6b82182c85019c3baf7df771b","s":"4f4e591d2fae8a12"}
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