Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"87238e18ca3757eb2d76181a970509b9","s":"6c135eba177e6a16"}
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