Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"89ce949d98ee437d7cd3442576f3d920","s":"5fa1762309870c81"}
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