Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"dc5461eecb283c032c3f2d62fab7eec1","s":"646fd999caa7bf8a"}
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