Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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7BYnMDx7qnqQMzVh\/qX3KnqV5vqL+nn5mghOSZ2M7lw2Sh1UT\/iXb+MEBvWiEFp1g1mfMhFODlh7TxLkC+ordbkR3b9Rc1Pg0Jt4oqgpd5gwAQ4CkxznkORxgifI3SS0ZuMlEqb7evLuATJGKieK9hNU\/Y9QQ3kZHrOInVItDqNmEURFbPDaet4zOl1xI7BH04fCvi\/\/14ritLSVdVmSG5Znc0VxHXoUIS+PEMoBAPB84Yul7tS8CitZE\/uVz6A\/cAsZ8TLBXKR0zkZurEUDMQZuDeGaU2oE+\/ebPQ0k\/On9zaofG5s6T7eVsqA6ymUSSC61DleFU7DIAlHX7m8HgeQDPZTKoe745l1BwdIoxx04uUcjie9vK0GQkLHdXdPCAZ1Ii2a83s7RitRmiy\/Mda8lu5yKqCrbapNnBdFHyVnaw60XtmMCArO+oGkFwRvaqjsdEIe+FqciP\/s2eQdrZvTEVVJKKhwyaYVMec8kakLfmi08fn40iZQsfJv+HtRee02EWe0klCep7uLJ0tUHEd90nEE8bFrhIxIgNFmN+\/ijYaGygpGJ1\/D8wljzMO9zQDePUrY72xPkJ8rdV2zTQml7L2G3+ZTXlfllkdT4+B9SgeenK3e3HD97laqfXUXCtVoFVqR3M6\/xmAG59VCpZJsRCqamRXF1WA3\/9kp78GAP2nBEIjX1K90o8QUY0uh\/Q2WpJKY4KmEcW\/mNF6M64CK+gcHfeNkAehC9pK9y8nfnqE+zbIHGtoleaCG3ObI5skK6\/aQVsciQxq5vwZJsjtUu42iRjrAXFHITD6qLLXHK\/d6MVYMLw0Z\/1luI5+0aUybsaDxBOkxpkHVK7Zju1UjFg8EdYecUPJAs9c0+492K+g+Qtc0Xnx5KVO+sKQoLGitJu\/Sa\/EmRM1dUMLJSvPwNl5Wo0GvsyITHYEG++wZRADbAgMyOipUexdJBPOTEfU+D4d83dvG8yxCtpRKurmJlhBoutbSMIxl0cHrpWPFexM4\/1FGSaSZAm0kgxgBK3uG\/nMHpZh54fIJ\/NEdf5Ci5b6wsuIUVZEETAgmMT7UZxr1K7irS1j+TPnMuG3dkjxHFxeAl3db3dpS5JHH+iUWMUIMvDB7e\/YrKYlXOr4OL6T5TizvhwSo1HHBYbCoV6XbaOyCJPChAOnqGdT85gd6NmqINzY\/q9iKoKIc29plXxrpdDbEOGY\/26mQA6r0b+jw\/JYQFJr5TW6Rd6txori4WcgXgeG3OqB2Jpo0u3oVluJq5UMCJVBalY7pGXG8XFj5Vwx8\/kyl3INtzxSTx8yU5HwTkGK3D9R\/8+sif3B6dWHrlJ0yXiDJPf4LNbbVSxz8bzbDfRx\/WsUsZYBJg0\/RbFoT4mAflhRGjeNg2RKW5gEFhDqUZr+vA2Q5EQdmu6VDejlUnWVltRC0IsuOoPvI14WMs6D8sX02umH40O2oqT0bZCOZxOGEjFNLNRoULzbgVZXl2d\/1sgEikpciE2tNsMDg+zhLyZtu1VAXWI07F8NF7VJWYBI8NWWkUKdIG694U13By2HqOiR7iBgEnqYcxiaUuexRwPsVTTm0zWR8fcLCjMTZqJl+mthPD+xM826GsO0mOP1HEUvtPwJZQCwZCDyX38HHgFmpFiTzSzI4XMELhAd4D8BcLuQdgu2vTMe8xnuad7qck82VP7vu7kLvJnYRxJhLtl8g==","iv":"69187e0a6cfab0acadba8470bc6f0f27","s":"2729a8224f717191"}
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