Marketing
January 15, 2025
Two episodes are now streaming on various platforms. Image courtesy of L’Oréal
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"6ba5d0abd09315d6136c807bd5babcb9","s":"c28a4b20171d4ce4"}
Share your thoughts. Click here