Marketing
January 16, 2025
French silversmith Christofle used humor to advertise a limited-edition collection resulting from an official partnership with the French Open. Image credit: Christofle
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"45099c29463a87e838259689db5ef71c","s":"25416eca33f5086c"}
Share your thoughts. Click here