Marketing
January 16, 2025
French silversmith Christofle used humor to advertise a limited-edition collection resulting from an official partnership with the French Open. Image credit: Christofle
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"7c48a20eee50ebcb307df96aff90ce96","s":"58fa659a369fe772"}
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