Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"0ec1839613211a3ab4e6ecd49e3dbb86","s":"a8bd0c71e1c0a616"}
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