Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"a88510dd29652a4f6fd1bdefdc831fee","s":"c5d9b7dd9cd27074"}
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