Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"e5374b1ef33c571ab86e9b486cd0db80","s":"13b41f2fbf84a8c0"}
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