Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"58c7be37807cbdb8d2874cd50e33cefb","s":"11468ad24e72dcdb"}
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