Marketing
December 26, 2023
An AI-generated campaign video from the luxury resale platform helped viewers envision what fast fashion clothing landfills could look like at the center of major cities worldwide. Image credit: Vestiaire Collective
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
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","iv":"3aed195d05d1cd37295f1f787b3746e8","s":"7268269dcc181767"}
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