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Dec. 24, 2024
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Marketing

Top luxury campaigns of 2023: Rimowa ‘Never Still’

December 28, 2023

The soccer sensation poses with the “Classic Cabin in silver” suitcase. Image credit: Rimowa French soccer sensation Kylian Mbappé poses with the Classic Cabin in silver. Image credit: Rimowa

 

By Amirah Keaton

At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.

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  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. IWC social snow globe stirs up winter memories
  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. Bleu de Chanel dives deep with new campaign
  6. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  7. Diageo unlocks Fusion Partnership Lab applications
  8. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  9. Tiffany keeps it simple to attract interest in New York Times ad
  10. Rolex partners with Melbourne’s National Gallery of Victoria
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