Marketing
December 21, 2023
French fashion house Louis Vuitton is reimagining a classic with Barbadian singer and businesswoman Rihanna. Image courtesy of Louis Vuitton
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
{"ct":"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","iv":"c6074e988628e403b51b706e0cda8ff9","s":"12c76c4dc100e045"}
Share your thoughts. Click here