Marketing
December 21, 2023
The brand's campaign film offers a more contemporary narrative than those before. Image credit: Publicis Luxe
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
{"ct":"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","iv":"75d78307da45f7557e3f64c64bcbe750","s":"0e2008195382e263"}
Share your thoughts. Click here