Marketing
December 21, 2023
The brand's campaign film offers a more contemporary narrative than those before. Image credit: Publicis Luxe
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
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","iv":"8e3075904073501f0d342320977b0770","s":"7550051511b73d0e"}
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