Multichannel
January 15, 2015
De Beers diamond rings
By Jen King
NEW YORK – In times of political and socio-economic turmoil, a brand’s resourcefulness and tact can help secure its standing in consumers’ minds as they work through a troubled time together.
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","iv":"1040b134e4422f60db0ca55966a9669f","s":"c92ac0d70c60b9a6"}
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