Internet
January 17, 2013
By Tricia Carr
NEW YORK – A Swarovski executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that coming off as an accessible luxury brand by being present on multiple digital channels will not dilute a brand’s prestige in today’s connected marketplace.
{"ct":"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","iv":"05016beec8c4ff2c136735ef5462176f","s":"0447419b6bcff34d"}
Share your thoughts. Click here