Internet
January 17, 2013
By Tricia Carr
NEW YORK – A Swarovski executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that coming off as an accessible luxury brand by being present on multiple digital channels will not dilute a brand’s prestige in today’s connected marketplace.
{"ct":"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","iv":"b37ebbe4421a62f8541913c249a56e8a","s":"f917d0bd7fef61e0"}
Share your thoughts. Click here