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Dec. 24, 2024
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Luxury legacy created by brand mission and mythology

September 17, 2015

Berluti Allesandro shoe Berluti Allesandro shoe

 

By Kay Sorin

NEW YORK – Marketing strategies are essential to all luxury brands, but especially those looking to move from a premium-priced level to high luxury, according to an executive at the Luxury Retail Summit: Holiday Focus 2015 on Sept. 16.

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  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. IWC social snow globe stirs up winter memories
  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  6. Diageo unlocks Fusion Partnership Lab applications
  7. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
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