Fragrance and personal care
January 20, 2017
Image courtesy of the House of Creed
By Jen King
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
{"ct":"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","iv":"e19fe0b003bac11ac05b3cc6ce37d458","s":"4e33c55cc2e32506"}
Share your thoughts. Click here