Fragrance and personal care
January 20, 2017
Image courtesy of the House of Creed
By Jen King
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
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