Fragrance and personal care
January 20, 2017
Image courtesy of the House of Creed
By Jen King
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
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