Fragrance and personal care
January 20, 2017
Image courtesy of the House of Creed
By Jen King
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
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","iv":"c78a50255d97d2d766fa1005d9169ed7","s":"7088a0faebb3563e"}
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