Events/ Causes
January 17, 2014
By Sarah Jones
NEW YORK - Luxury cosmetic brands need to focus on a customer-driven messaging strategy to see results, said a L’Oreal Luxe executive at Luxury FirstLook: Strategy 2014.
{"ct":"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","iv":"1f09adddbe0ab8087817fc9141504025","s":"cf7eb27ca516edd5"}
Share your thoughts. Click here