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Native studios will put traditional advertising studios out of business: NY Times exec

January 20, 2017

BMW campaign on NY Times, from T Brands BMW campaign on NY Times, from T Brands

 

By Brielle Jaekel

NEW YORK – During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive from New York Times’ T Brand Studio made a bold prediction, claiming there is a chance that traditional advertising studios will become obsolete in favor of in-house brand studios.

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  1. TikTok reshaping luxury buying behavior, new research finds
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  3. 1stDibs appoints new chief marketing, product officer
  4. Rolex marks 47 years as official Wimbledon timekeeper
  5. New documentary offers rare look inside service culture at Mandarin Oriental
  6. Supporting UNICEF, Louis Vuitton assigns new face to jewelry line
  7. Burberry, The BRIT School honor emerging talent
  8. Miu Miu launches second-round summer reading program
  9. Gucci taps K-pop force Lee Know as ambassador
  10. Glenmorangie becomes official whisky of Formula 1
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