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Jan. 5, 2025
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Native studios will put traditional advertising studios out of business: NY Times exec

January 20, 2017

BMW campaign on NY Times, from T Brands BMW campaign on NY Times, from T Brands

 

By Brielle Jaekel

NEW YORK – During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive from New York Times’ T Brand Studio made a bold prediction, claiming there is a chance that traditional advertising studios will become obsolete in favor of in-house brand studios.

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  1. Louis Vuitton rekindles connection with artist Takashi Murakami
  2. Archival Viktor & Rolf, Maison Margiela, Marni on view at Rome's MAXXI Museum
  3. Kering celebrates New Year with artist Jiang Miao
  4. Designer Rosita Missoni dies at 93
  5. EssilorLuxottica acquires AI-driven tech startup Pulse Audition
  6. Sephora highlights the integral presence of Black beauty
  7. Four Seasons, Giorgio Armani host winter pop-up
  8. 4 strategies for attracting repeat customers in China
  9. Luxury Unfiltered: When brands fall spectacularly short on client service
  10. Vera Wang sells IP to brand management firm WHP Global
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