Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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","iv":"64d925718640be6891a428b7f9d33eb3","s":"58489cc405f5ceaf"}
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