Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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","iv":"f38bb9ec9609f21fed5e52b7780baad3","s":"a9e970f698fe5ef7"}
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