Research
November 23, 2015
Image from Mercedes-Benz film
By Forrest Cardamenis
German automaker Mercedes-Benz is once again the top advertiser in the luxury automotive game, according to advertising consultancy firm Ace Metrix.
{"ct":"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","iv":"50b145f1971fcd48d6291c83e0c6d026","s":"402000cfb4a110c5"}
Share your thoughts. Click here