The French fashion house is bringing the fragrance and makeup retail concept stateside, with its inaugural location now operational in New York's Soho neighborhood.
Academy Award-winning actress Jessica Chastain, supermodel Kendall Jenner and tennis player Jannik Sinner are among the stars of the episodic holiday initiative.
Located in the Luum Zama community, the American brand management company's project will blend modern design elements with the Barneys New York experience.
