The U.S. department store chain is positioning the hire as part of its focus on long-term growth, citing its continued investment in customer experience and retail infrastructure.
The Academy Award winner’s role as a UN Women Goodwill Ambassador align well with the Shiseido-owned company’s philanthropic commitments, namely its partnership with UNICEF.
Facing softened performances from its fashion and spirits brands, the French luxury conglomerate logged a 4 percent year-on-year decline in the first six months of 2025.
Luxury experiences and retail offerings, as well as expansion into new business areas, could prove fruitful for maisons, especially for drawing aspirational consumers back into the fold.
The Italian fashion house is showcasing individuality through a diverse, multidisciplinary cast including American businesswoman and socialite Kylie Jenner.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
