The French fashion house's exclusive digital content stars artistic director of women’s collections Nicolas Ghesquière and a rotating chair of brand ambassadors.
Proposing dine-ins at top restaurants and stays at the likes of the Four Seasons Hotel and Waldorf Astoria, the release arrives as travel continues leaning into high-end experiences.
The LVMH-backed private equity firm is offering to purchase a 36 percent stake in the business as part of the conversion attempt, valuing its fashion partner's brand portfolio at $1.2 billion.
Italian fashion label Versace and British footwear label Jimmy Choo were able to bounce back in Asia last quarter, though not enough to offset overall losses.
Following the Prada Beauty formula, a new partnership allows for the development and distribution of products bearing the Italian fashion label's name.