The Italian automaker is marking two decades of concepts, few-off models and production icons, telling the story of the in-house team that shaped models such as the Murciélago, Aventador, Revuelto and Urus.
In addition to a focus on watchmaking, the boutique will serve as an artistic venue through a collaboration with modern art gallery Amélie Maison d’Art, which will curate temporary exhibitions within the space.
The decline is attributed to collectors increasingly opting for lower-priced pieces from emerging creatives rather than high-ticket items by established names.
Beyond permanent displays, the space promises salons, artist talks and limited editions co-developed with Chinese designers to reimagine modern living.
Limited-time store installations and a VIP event accompany the launch of the fall styles, selected by the American designer, alongside chief merchandising officer Yumi Shin, for the U.S. department store.
In an homage to the name of its first production car, the German automaker aims to grant 356 total gifts via the initiative, donating more than $2 million to the nonprofit since 2022.
Plans for the hospitality group’s three-building property feature a 52-key lodge plus 69 branded homes – the town’s first five-star development in 15 years.
Today, Auberge Collection, formerly Auberge Resorts, announced the rebrand, a move the luxury hotel operator says better reflects its expanding portfolio.
The maison’s signature accessory is spotlighted alongside cultural tastemakers, including supermodel Kendall Jenner and English actress Aimee Lou Wood.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
