To reel in China's digital-first consumers, the French luxury conglomerate is further leveraging the Alibaba-owned retail channel, it announced this week.
Whereas many of the week's events are invite-only, the airline company's activation is open to all, a strategic move as the locale attracts more travelers.
The private aviation firm is commissioning French artist Silvère Jarrosson to create exclusives that only its owners will be able to view at the fair's upcoming Miami Beach, Paris and Basel, Switzerland shows.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
In a crossover effort featuring fashion designer Vera Wang, new marketing includes the British home and lifestyle brand's first-ever global ambassador.
In addition to donation-based retail incentives running from May 20-22, the French beauty brand is keeping consumers engaged with workshops led by friends of the maison.
Imagined with help from American software company Epic Games, the Swiss watchmaker is increasingly engaging clients and collectors in the digital realm.