A luxury brand that thrives in uncertain times, across decades, and with an ever-evolving consumer and media landscape must aim to be different from its competition.
Effective from the beginning of June, Patrick Aoun assumes the role, the Swatch Group-owned company citing “personal reasons” as the cause of former chief executive Matthias Breschan’s departure.
As luxury brands increasingly explore the space, nearly two-thirds of U.S. consumers are actively engaging with these digital platforms weekly, according to new findings.
