Following up on a recent global campaign launch, the luxury hospitality brand is selling a set of curated experiences, from private yacht excursions to wellness retreats, that highlight cultural heritage.
According to findings from British advertising agency WPP, 27 percent of U.K. fashion and beauty shoppers have bought high-end goods directly through Instagram, TikTok and other social platforms.
Advertising new packages and spring activations ahead of the national event, the Hilton-owned hospitality brand is announcing the arrival of a first-time themed suite.
“The Quest: 270 Years of Seeking Excellence,” a public showcase from the Swiss watchmaker, has reached the Middle East, remaining live through April 15, 2025.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
The U.S. retailer enlisted legendary American model Pat Cleveland and famed Chinese restauranteur Michael Chow to serve as two faces in a star-studded marketing push.
The partnership between the automaker and NBC includes the product placement of the GV80 Coupe and G90 vehicles in addition to custom ad content with actress Lex Scott Davis.
Aligning more closely with the fashion capital, the diamond company is recalling its roots in London, rolling out ads that highlight the Talisman and Enchanted Lotus collections.
EX: Placing the all-electric EQS front and center in digital content, a new edition of the German automaker's art and culture video content series, “Here’s the Key” stars British Vogue editor Julia Hobbs.