Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Following a two-year design process, the German luxury brand is ditching raw materials in one of its most sustainable in-store and online product rollouts yet.
The German automaker's second annual marketing effort is back with a new U.S. television spot featuring its latest models and tech-forward integrations.