The ultra-premium Guatemalan rum brand, together with streetwear platform Highsnobiety, will soon host exclusive events in NYC and Miami to promote the project.
Facing softened performances from its fashion and spirits brands, the French luxury conglomerate logged a 4 percent year-on-year decline in the first six months of 2025.
Luxury experiences and retail offerings, as well as expansion into new business areas, could prove fruitful for maisons, especially for drawing aspirational consumers back into the fold.
The Italian fashion house is showcasing individuality through a diverse, multidisciplinary cast including American businesswoman and socialite Kylie Jenner.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Editors are sharing insights from a collaborative digital edition that covers topics including the evolution of first class, tech-enabled travel and what modern flyers want next.
