Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"407689526a3141784a41ffd1c3cad11e","s":"377e48c1698a8878"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays