Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"c2fabccd69af6a38fc5eb85c7aaf5dce","s":"b7910c91046562cc"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays