Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"23cadeeb03f487f7e2f33a2d98f0d385","s":"4ba6d5a3d21c146d"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays