Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
{"ct":"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","iv":"a489e918b6e51e154d02f3bfa8371ad6","s":"4b7dcad513089cbc"}
Share your thoughts. Click here
Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays