Marketing
January 20, 2017
Image courtesy of SH Group's f 1 Hotels
By Jen King
NEW YORK – As consumer expectations lean increasingly toward transparency, a brand’s dedication to sustainable business practices is more important than ever before, said panelists at Luxury FirstLook: Time for Luxury 2.0 on Jan. 18.
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","iv":"6914e28c660ea9ab8b527e6dc4671c36","s":"5018d832f9b3ca54"}
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