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Marketing

Ethical transparency relies on brand storytelling, education and humanity

January 20, 2017

Image courtesy of SH Group's f 1 Hotels Image courtesy of SH Group's f 1 Hotels

 

By Jen King

NEW YORK – As consumer expectations lean increasingly toward transparency, a brand’s dedication to sustainable business practices is more important than ever before, said panelists at Luxury FirstLook: Time for Luxury 2.0 on Jan. 18.

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  1. Louis Vuitton explores China for travel campaign
  2. Global Fashion Agenda, Deloitte launch Fashion Impact Toolkit
  3. TikTok reshaping luxury buying behavior, new research finds
  4. London centers Moncler pre-fall 2025 campaign
  5. 1stDibs appoints new chief marketing, product officer
  6. Louis Vuitton releases exclusive chocolate bar
  7. Rolex marks 47 years as official Wimbledon timekeeper
  8. Moynat opens second Paris boutique
  9. New documentary offers rare look inside service culture at Mandarin Oriental
  10. Supporting UNICEF, Louis Vuitton assigns new face to jewelry line
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