Marketing
January 20, 2017
Image courtesy of SH Group's f 1 Hotels
By Jen King
NEW YORK – As consumer expectations lean increasingly toward transparency, a brand’s dedication to sustainable business practices is more important than ever before, said panelists at Luxury FirstLook: Time for Luxury 2.0 on Jan. 18.
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q9dRglJiYditrIHkl\/kzI9Xx6\/E4pf2WTgC8SDxyfH18xU8u2FCojO4TPMLCyn51iYAgfLgqKoWl7SIIejZVNmeqiIiUAFOBrBxMseYFJZMKBN6+eIdvrCG8afuXAAQuwW8diDovDUh1IANyZKkD\/I+UeP8Z4BtUw8vm9ItZUL9zHkJxxZlGvLrHwfxkpVNXZ4qeZWcS\/nGHwtQiy+9RMAFlBaRKQlCYWBsajfQOjDm64Ap3z2PxvMf8JpcLPQYcIxzBxc9vGfwmsQwo05swzioiNCgr4ccRuUWl1197yL0H9GAgHPcuTzxrjtb3HOfAA4PyhWzx+Hh7BGKzwNnN1FflqXhUO6JeCwuhiMvG64\/sm0zFYm257QU+hX\/VmEaNIItM3MUg+ObHVur\/p18gwKoBvd3U5l8m6jMntI\/oPYjv4C1Y1oehTr7wE0WMbK3W9ru4f3fDakcMi6eioqRHtFFi2IHEDYNP5rOFqfJLVEpMX8eo56e6Xl44w3rlWxpKd8J5VEl0yS+9dw\/cR0QDTRKJwHDsUwPS46lmnw6UPHQcmBTQD\/2n7SjcFfZqdM5o7tpJ7slQ\/fBp913fDS6iNignF2tL2znYozGwbEY\/YVSZSXEvtAd7AxFH\/0HVo3Krucr7sznl7qLbSuVrnhttP77FjiMYWb1Yb2pxNrXD+Ja4HqRsG\/00mUzbXt3B74C\/\/Z5f1HSVRdyDz2+u9wBVu3yCqgUhf++q1E3p+\/28zh+oxQqffZOk81Sl1VbLP8qU0CMgDAcuDRNtdwsKa3Uzf5Voski63rHefbYX2WbVIaUciI6\/3Kea6ka+LCtUh+uHbtzGvGDzXCsLQVcB18leq9He8X7qJ+a9mtzgz59mbRoMWYoO9P5P0pD6ZEvOz9dVEbTIPDhqTkXrYSV\/0xYk2nfILpjj7auBR\/OOSugJbFV6xgVCuGlnVnRTABmWQ+YFdSpJwtglscGV5c0L1mcKSvMzjmkJkz\/tECYA6ybGFlVULzaegBiSiEzhFjb4KN01jGidI5xG1obqV0ymZpB\/oG1xjESfaWwKs\/ZZr6oIO952gHiZGTi2wcK9Xzf1cw4k0MotZwPyYKFFFw6mFo7z8YtaSzx97fzFknQKa4XzmjiYG8ksSNCEvnp+aclQs4BikM\/jFgxyd3qOmBglZYKLpWHdt0nGPnf2zXKep8W5Cvo8zMkVZY\/\/R8g0qXfLjSd8lnGuX1XA5Fjod9n1z8r5l2v2aJWX5bStmkUmC18Y\/354J042Tu2akNE2J3WGHK\/jY3HTyNXNuAvYq070mB21z64T8qZ39VbdQsMo8knxJxxnqo3PFX2LVp\/hmrtrq88WLNCW8JpzO72T8EZFSnx\/UuENS2k4dO3bP\/U3D+XbG9avOcuImi6B3lrJPPWVVzHWl8PMRSr2bhLqjHk9xU3CjR3Q1FtlNnChL\/XoOTN19VH39glz25SnylJcbqe4mRbs6o1b\/Ke1y1srtXxnpLxYMcJQXDka2WP7RWIeEgHNBuNU9hdpuV1NQqppTNvMoCXzPELCDGQa5kkc\/0H3+Dpy+314iIpcXj9Kc1m3w1Ruju5Ao0vilXxUzTKiLezIhNaD9lsFVZeK+BbBEt9jwmHm0fg7eaxsxxOiztUqBXjPd+LSEj\/CuYnh6MRbdiwb35RG+C6P1CNHY03zctWCgRnXVRuwDgBJ2G1cMccZK+A5qJJg59UaXuPPXqtzZE6XopeurzRNY3xyDC6fIMxf94nV+soAhiN+rGKaolJP9sO7OwkuqCE8XnrVZ6S+YDcrVxbyAB+MJzMXm8xH9\/LWaMKPMj7aPFsh43mJisqkUhiyLOzfzCKzPvUMGR1b8D5HdPhEReJLtoqU43Jo\/51hkyeRHiPKGQw7buos3Te4rzmxoPh5J4sK\/a6W7KT+0sLqIc76GgrkkM585caX2wS\/F5Gv87+NEbsB\/JaaIun\/ZMnabRsPsVUaeiWTuaugQKY7+BDlFr3\/6kM3c+NGul3aByPweAGG7Ia7sIMlLq9SjGP8EQ98HuLK9HhJfwKUFH\/iJP8DvfcI06Xy8Tfqd\/Cd3HFTiwaS8TDKckaAgdroL15drOlV90X91tZ1unJ5vHdqa68iYw4n9TM4ek2xJ1RDqIP0os1KmXPOovK9sG1Rl7s1NlnNJxKMKJ9kmCuFScWL2GyjDUazsnLRUZ\/SEEkN0XqauFYVfvaQfp5OHa2KEG9\/XEpUjk\/3bsQB7j0wnaP\/zR5+C5LFTgWEJQIKKxsabxudPL2Aq4JwMxyGPwJ6U84L\/vjhs8Z0T5EoVrlfhiW2hMeFV724sxyx3cv53tJ\/bKTuZDd80AkHvtrjQ\/WE3EX1jSpdFkGOVCxGWJhV\/jeE+c63P\/QYAdXFG6pZxqxTIfZtkQ7Xoyze653jhTjZrS6fJ9ihkhHRzu\/Bzq4OJBpdE2KAMe+O+518QDejiHV09wvcJrBn4CNO8LFjRClA\/q7WGlW2icRFyInSN+8dgD3nBZ8YHe02dVN0RKBmaVpCDEMQ9UTCJievdnbJqNcMyH5gyJ3ZFzDlEt21b3RdF6DywSRcqBOcHRayVIrveRZtIXRYofk3QgPxiW3dunM4PdlrSS44qS4twB7nds\/RkdJyD5CmDq0eaON\/aMGyCJGYIF5sglfvKrtXoZpt4D1edBoMBC6oc+g0hTK+IAf\/zL8HnF6AmreIc\/K7N39Qpo8HNhjFEUwKcxjnR7cPKiottR1Fkyg0OiQusm8NFhu9xXdyv7VVaq4KY6fsGL89u2PabuvLIrUIPQXSpDFinmYFJotdFy6ZgYKuzyqhCpfPpCyFKDn\/+XuN68r6XjLxcjVlCPUOGmnFCT3XN1kVq7qvvGldcq0jRmGr6K+dwcmUn23TqP\/E5CSc+WGeqXHJf5digEHVOIlqnc\/In7OK7kLAMLCA0JOYIXVhECz6604Q3qEypQpYNvIRfifyNbp\/iY2AAD1C5UnDKz42wK+Nu8TQcp4axqmhWgffsstntE40YznNV8Dz+3Q3l5lP4M7tSNfP6zFYsEt9mH+bI2EkWT4QzvIO97L6JqZGlmKAMH4njfIt1o3lYact8A5yrb76QMLkyE\/dKhB+yHYEZnR3k1gzOHcSxsyEeN9L00XBhBxINTIiiUvbZTIiM4RVgmS8Lzh0720rbjou9rdArIzPoHnkxkAIL0IWBG9qsCFht2ptDWC4\/NUAIsG5Wmpl2LGso+nFarQU1vFD3799Ms+DAsyn\/PD5xLnWgB\/HmLPkczQpGP+DesDJ5fzetFinynug2SdZwmH95zpaGZnF6bHFcXqCDt53dlcI2QpEsoeI7\/wCCP0TncYuqHcMrCuQM3iNn4B1pHXbiHykFDoJummxivKW9GxszrDH8T8HU0UmcAISpSE+QWEL2BfWUR4X48Ms7sYM85jwySFd9CKcYN5l92hKdcBZsfGuBhPtsg8HwLqBEFtKuZZP2uI+ETrirzrWa4qIWkZ\/5sbAbxy4DXJp6aF08l0rbDftSC63TONo6jKMNVSOr9rvHOYSwzeioQrEIEGX0e0YITJ+Ob\/z4x8FgY7yCbu+DODWOSOt5RplobFXFTw0a4f3QFnH+16YtVh1397FGqduRyExm6xzm4GJTgMV8q3Hc+wlb5IKuCOSJijUEneB1LUWMZHsTVdyCSUxChrqsMWJBtZb3Lj4oNCE99aq22ab3sExhLDWgRgcEV8r4OHyDNVIXn8tQo5tw\/pgPuX\/Z4VaucG\/6UURLFZFk+hnvyii+eGywgXUHR5osoNe2eVTRdTaE2kwuwKYufFoIlbnmNaGPV5KdbADmcxwVobOuXcrDtIkhDx\/ZnF66JwqZ14h8vt63upq8HIfRQsyr5mJQKe2tB83mYN9NJfZpiLmFkDolXVsEsv7vtnI1cIDZcuENyEWlW4JTw0Mri3UHKauNgMBDxp11hBPZMGlHr4SnMq8uow\/\/DSH+bockUB++Svr8sAVHKuV1dntGrEFZM4gqmdf3pzS18Pyh85DBL5xuP\/wNwB9hHnfk1dPA7WrdcOqieyWy\/LzpfS9CMjdB7tOOckdd5ijgsiVXvJ3Ze\/LBpnivu7t0digvUmWAQccILaumQZGzjrvVfjaqgBRsJpyx39zEi8n180g7E0PPRbONIDVba8qC7FN2cSmc3eQVybU6lZ441JZY8zgS\/xmE+mLCrGr1fwpvE8DX6Aqj5CSNU8XRV5NV8E6TZJGP376S\/CGoduhigBC2qSr53DwGgpayxFL+jbsRG3ziyW2B5u3WbNXDeENATh0YScm7dQsve0fwm82hPKbH1YYn0h2Ed8JKdEfRP3TWLJwO5wAlxZVnrIeHMLsmf2l7sPc4s6uSUdiTuKEJfS\/OWVBsK8lidVPZzLPArY+unHtegUIycEDmFymkMAI\/\/OeTwHGyUqcDb8+x4tDl5w9GLrQKWsJro3gblmV6EfeizGL9Hn6PxnBKM2n0jNC0fnMKoOZCqm8tNkieZGEoYzhrhPc8eL0Ix7H2+pgexyLkM4+2lbJChNEtRtQX+CJ6HII3TgTFGXCtMRRVI4EP\/e2pDflD1SxQDmkAZiKHmpVxbZOaqSc3zlhedhld2FcEaZwlYQ+4NJaD22rkIBebLx4dGa6a11VmFH+JT0NwYcXYMsrGHrgiyGTazan3vWHm5g0yus+D\/kCmfvEDmNETRSVnOQyZdkMPvw4z+Vr2PJXZaOwszv4of5xDLTLO20gc39adHeOEA3LVHac+2SnNA0HV9yZcAg2v\/P9vdZbPfxkOC34Dkn1yRLCqAO1iLIvaQSOsRdomFM15TzjpdAIn0H4VnRJMuFh0HiFtDPijxc4\/\/F6uXyODHaAxdU3jMjtoVQieRhyDlBYcx0wk\/eX5fpgh5RH5Jh8NlqCMzbYpoSrtUneSXf6sqdjhxeQSWjIlV4tvXRrvv49etrD+9\/P2cCsNTUUL0oborbTN31XnjC2JA9Z1b0HL+Gu9RVqAjw3cWOHzgNVS8z6tuiFsBsX5BuVBo5LKGD1uFmJszt0PwGTFdbEUDrgYMyi+kdgKTDajHGtslO1e9TY2xBwnf6O\/tLHBU\/hpRFboyzVH\/fLVsZqtTZwcLcZhcShBMfgVlcCbw2y2OvQFT+OMMG8sAZYwjWKOBAw9XWEmmlU8Vjzbvv3SqqtKhP0atcT1FMmOoVUtRkFlYusOrKepo3fphKpCRYIJnTNibDafGPlgrOF2mL2sbi0xR8dx84D+dG5vOykGpltcksXrK+kl0vP4DrnYhoVRRc7ez4RkyX7LgQnFp\/0p5OZp5sX4rRV2X4WZRQWC5\/8Ztgc8EEthEpfb5tLPLpBjVI\/isRYRXyZPVHys8gox6tHc312SuZsEa7toGm14ce3YytoD941ver+YPdrikSm03legnQgT7kQaNrLJF3ccEzE5yOKDYGZUei0Ud0Zz5MIZQtiQJn3LqGAMTqKx6mU\/4pW+pY+hQOyLt3ENEnJC0K3ICX++JQ061kBjg3n5CIpNVovRk3kMkOU7hlixQ0HmJhrx01uPGekJFo07CrURPRhH8hE6ekLs\/1Nn9MaBf3xgGZJe\/BMiymBqKLVBxNS4vaYHm3an9V8lKQuE7PMXPLIIxavvHnYUtQ4TVw3\/NIbJeZI3mchne2vaFTpaS4TyEc+GmW6EPmH1GK6j1PfZZ92grmz6148gDtXvOM+yj8e8fKWr71Os2a40uZEeWJXDCDJY2RibNI1fUVhKLqrkYorjv9rWnN1YoKGq7EeJRWv4Bd9gyHnWwcl3AG1\/TJjfw+JPQUhJ50qdfwVgPQe8kwAmULSblomN955SUER4ozzFMi5dZjFlzAnEXllJlMCv6YEyPbRtvnvgS8LKuBBIWvG\/Ug2g41jXXJ9LdlkMxZbCX84Ghc3l6haTVb8gpJPlyh031UK8v0RR\/mJ66qoh4Jpy72WoFR3wp1LDLXU2s4vevamNYhaNFkDaI3Pef6A5W7NARhQufqQU7RxiZTsAoe0HX+ZEOBlFQaO6XetJVNqVAPiTNvqgN8zLQ90TlAiTmhDWFhuRVNocLqe5NQ29fqa81UQw95pOZ1BEVWFuHMK4QRKFe2Fzn23+XKLTpkaEcxDQQouC\/iVse4vdJHXoNA3SBNsj0CJ\/\/CRXSRA2VuMplxiny7JRVOe5BVdkY1EtnrjbuGjlV6rw1qZMK4p4ppCXn0yv39EQMHxAJ9aIEwF4LI2KfO\/VXmbT41uJuBpYQoDh8ysEw\/xzpL\/B8xqA0AjjYWdYRyxwxGitQ8W7C11jsw63SNCI5ryQMftzmjiA0t8zIaNkqTwlk0GTk2FJgybsjeYNETCzmBmuvYa+S6yZzYCV6\/zf3iWodDbrzE85p75Dd4MChaEW0lRin\/OccMzMl2ymqrg26ifSZk9\/O\/AF36lDLrYsBuX3N\/m63j+MP\/Om7nVQDbMWE92NK1JY4y2KJSVV2yzmbDTe1H1d1jnAdGOuJ8nbOZ4F2d1P5fbglpQKrO4YrT8eT+vdRp6LCDKB3WjWTW+bN1UBIsDV0LbaEqUCqOYAMtjP+khQ3Fn4ddCt6Mjdp96dwvYu3h18UOUy\/9Zo63o24CUZAN\/2AYlHhAtczTNmGrwlw6RZ20LSfT86dnUkm61X6\/TTKhYy3E3PEZTNr\/u2+Kp\/VGe0epuCS7UAuUVHbWLHhGRW8c9lp9NP2Jnu+eP0GAX2RGQhFHhXTtcIHl5o7cuLJaiDwKF6nn6+TBOzOdZjSRk4UzDGOsHWnZBTOKj7JypcGbyPqN4mTeE7IEqGtm2KroNhWJ8oiZx+CvuKU8C1GzuH\/k7SlnNBRfZQaywkvbHowW7D3KM9yjQb3X5Gz\/uOvwp9veWcciOcFMnUTJ1xWWMCZ5a5xsRy\/1GrodSp2XzUqqTKjzCBA1hnJwjhHzWsV4df2yuCfKk8co5lumBl0N3XJ8IGPrlde1dcaKtvvz3KPFGs5ZyM2V67ve+FKsugnO9Drur2r9L5ZrWPzZYnZWklHxSV1CBg4UpCXgm9r2Sh3eDo1Sfz+7DjkrMVfDwA==","iv":"f625f1fcd70fb1de24efb3416f7bf635","s":"9290980c215cd50e"}
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