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Marketing

Ethical transparency relies on brand storytelling, education and humanity

January 20, 2017

Image courtesy of SH Group's f 1 Hotels Image courtesy of SH Group's f 1 Hotels

 

By Jen King

NEW YORK – As consumer expectations lean increasingly toward transparency, a brand’s dedication to sustainable business practices is more important than ever before, said panelists at Luxury FirstLook: Time for Luxury 2.0 on Jan. 18.

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  1. Lalique, rapper 50 Cent premiere cognac decanter collaboration
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  3. EBay auctions spring/summer 2026 runway looks
  4. Guerlain Spa debuts at Waldorf Astoria New York
  5. Gourmet food is the new luxury accessory
  6. Kering, L'Oréal announce 50-year licensing agreement
  7. Follow @LuxuryDaily for the latest in luxury news
  8. Chivas Regal partners with designer Gaurav Gupta for Diwali
  9. Heritage brands maintain top spots as luxury growth slows: Interbrand
  10. Aman welcomes warmer weather with ecotourism boost
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