Luxury Daily
The authority in luxury news.
Oct. 22, 2025
  1. Lalique, rapper 50 Cent premiere cognac decanter collaboration
  2. Bugatti opens first showroom in China
  3. Chivas Regal partners with designer Gaurav Gupta for Diwali
  4. Bentley unites with Steinway & Sons for special-edition car, piano pairing
  5. Hermès bids farewell to longtime menswear artistic director
  6. Inaugural Jaguar Arts Awards winners announced
  7. Robert De Niro, Al Pacino star in latest campaign from Moncler
  8. Creative director Dario Vitale unveils first Versace campaign
  9. Valentino welcomes actress Dakota Johnson as global brand ambassador
  10. Louis Vuitton, Takashi Murakami to launch new Artycapucines collection at Art Basel Paris
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Dream-based storytelling captures attention of larger demographic

January 21, 2016

Image from Carolina Herrera The Art of Seduction campaign Image from Carolina Herrera The Art of Seduction campaign

 

By Nancy Buckley

NEW YORK – Tying together a brand’s story is essential to the introduction of a new product, according to an executive from Lloyd&Co. at Luxury FirstLook: Strategy 2016 on Jan. 20.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Lalique, rapper 50 Cent premiere cognac decanter collaboration
  2. Bugatti opens first showroom in China
  3. Chivas Regal partners with designer Gaurav Gupta for Diwali
  4. Bentley unites with Steinway & Sons for special-edition car, piano pairing
  5. Hermès bids farewell to longtime menswear artistic director
  6. Inaugural Jaguar Arts Awards winners announced
  7. Robert De Niro, Al Pacino star in latest campaign from Moncler
  8. Creative director Dario Vitale unveils first Versace campaign
  9. Valentino welcomes actress Dakota Johnson as global brand ambassador
  10. Louis Vuitton, Takashi Murakami to launch new Artycapucines collection at Art Basel Paris
VIDEOS
More Videos

MORE IN Multichannel
Cunard takes cinematic approach for latest global campaign
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
Chanel connects food, fashion in latest podcast episode
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?



RECENT ARTICLES
InterContinental develops first standalone residences
Louis Vuitton, Takashi Murakami to launch new Artycapucines collection at Art Basel Paris
Grace Wales Bonner to serve as next menswear creative director at Hermès

Graff embraces winter in holiday campaign
Gourmet food is the new luxury accessory
EBay auctions spring/summer 2026 runway looks