Multichannel
January 21, 2016
Image from Carolina Herrera The Art of Seduction campaign
By Nancy Buckley
NEW YORK – Tying together a brand’s story is essential to the introduction of a new product, according to an executive from Lloyd&Co. at Luxury FirstLook: Strategy 2016 on Jan. 20.
{"ct":"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","iv":"9e5f3edf0bda2e6ae2a046563f4aded7","s":"184ba521090b0487"}
Share your thoughts. Click here