Marketing
January 17, 2019
Burberry is expanding its ecommerce reach. Image courtesy of Burberry
By Sarah Ramirez
NEW YORK – Marketers need to stop compartmentalizing store shoppers and online consumers and begin treating them as one and the same.
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","iv":"42911fd3717cc72d1cc61e619855535e","s":"16145b9f942bf4c5"}
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