Marketing
January 17, 2019
Burberry is expanding its ecommerce reach. Image courtesy of Burberry
By Sarah Ramirez
NEW YORK – Marketers need to stop compartmentalizing store shoppers and online consumers and begin treating them as one and the same.
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","iv":"f19a099c4b264f954036e6a5543959a9","s":"9438116fef00db73"}
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