Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
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","iv":"4dbe230e4be173894766fa7a5890a912","s":"8c2ec5344976f24f"}
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