Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
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","iv":"a86dc9b27777110b13fe36a620878fa3","s":"53bf9f5957ec7d75"}
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