Luxury Daily
The authority in luxury news.
Dec. 18, 2025
  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. Ruinart reveals annual Carte Blanche creative collaboration
  3. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  4. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  5. Moncler returns to the slopes for Grenoble campaign
  6. Capri Holdings closes Versace divestiture
  7. Audi propels Santa into the future with electric sleigh
  8. Sephora introduces new concept for SEPHORiA 2026
  9. Louis Vuitton courts rapper Future as ‘Friend of the House’
  10. Longines announces latest Ambassador of Elegance
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Businesses need to funnel Chinese strategy into worldwide points of sale

January 19, 2018

Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci uses to promote sales in China. Photo credit: Shutterstock Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock

 

By Brielle Jaekel

NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. Ruinart reveals annual Carte Blanche creative collaboration
  3. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  4. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  5. Moncler returns to the slopes for Grenoble campaign
  6. Capri Holdings closes Versace divestiture
  7. Audi propels Santa into the future with electric sleigh
  8. Sephora introduces new concept for SEPHORiA 2026
  9. Louis Vuitton courts rapper Future as ‘Friend of the House’
  10. Longines announces latest Ambassador of Elegance
VIDEOS
More Videos

MORE IN Retail
Matches plots second act under new ownership
Dior builds five-story statement flagship in Beijing
Showcasing flagship, Brioni starts fresh on Rue Saint-Honoré
Sephora introduces new concept for SEPHORiA 2026
Dolce & Gabbana sets up holiday market in NYC
RH opens Detroit showroom



RECENT ARTICLES
Matches plots second act under new ownership
Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members

‘Sound. Elevated.’ from Bang & Olufsen marks centennial
Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
Dior, Rizzoli to release book on Lady Art project