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BCG: Four trends driving the new age of luxury

May 2, 2013

 

By Tricia Carr

NEW YORK – The managing director at Boston Consulting Group said during the Luxury Roundtable: State of Luxury 2013 conference that specific trends are driving changes in the way that marketers do business.

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  1. IWC social snow globe stirs up winter memories
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  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. Accor teams with space exploration company Orbite to forge new frontiers in hospitality
  5. Krug ID app creates mobile reference network for Champagne lovers
  6. Dior weaves codes and trends together in digital nail polish promotion
  7. Just how disruptive is Airbnb for luxury hotels?
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  9. The most prolific duty-free shoppers have a penchant for luxury goods
  10. BMW models top luxury auto shopper poll, Tesla slides
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