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Multichannel

Baby boomers and millennials united in desire for experiential offerings

September 18, 2015

Image from Holt Renfrew's #AllTogetherAtHolts campaign Image from Holt Renfrew's #AllTogetherAtHolts campaign

 

By Forrest Cardamenis

NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.

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  1. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  2. Top luxury campaigns of 2025: Louis Vuitton, Murakami re-edition
  3. Balenciaga brings fall/winter looks to NBA 2K26
  4. LVMH full-year revenues fall 5pc
  5. Ralph Lauren steps up mobile game with customized QR codes
  6. Dolce & Gabbana debuts Devotion fragrance film
  7. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
  8. Marriott’s Luxury Group signs on as partner of US SailGP Team
  9. Louis Vuitton returns as title partner for 38th America’s Cup
  10. Caroline Fiot begins Cellar Master role at Ruinart
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