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Multichannel

Baby boomers and millennials united in desire for experiential offerings

September 18, 2015

Image from Holt Renfrew's #AllTogetherAtHolts campaign Image from Holt Renfrew's #AllTogetherAtHolts campaign

 

By Forrest Cardamenis

NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.

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  1. Burberry unveils collection inspired by Queen Elizabeth II
  2. Creative director Marco De Vincenzo steps down from Etro
  3. BMW brings 1986 Art Car to Hong Kong
  4. Private equity gains ground: Bain
  5. EssilorLuxottica hosts vision innovation summit
  6. Dorchester Collection pampers parents-to-be with Royal birth-themed packages
  7. Bleu de Chanel dives deep with new campaign
  8. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  9. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  10. Nina Ricci loses creative director
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