Sarah Jones

sarah@napean.com

Elie Saab releases ethereal film to enliven spring collection

December 9, 2013

Barneys hosts a Pinterest contest to reach aspirational fans

December 9, 2013

Barneys creates holiday .gif guide to appeal to younger consumers

December 6, 2013

Lanvin takes consumers on set with new video

December 6, 2013

Michael Kors creates exclusive collection for Gwyneth Paltrow’s Web site

December 6, 2013

Chanel teases fans before the reveal of its upcoming movie

December 5, 2013

Treccani Milano teams up with curated ecommerce site to broaden audience

December 5, 2013

Longines pushes ecommerce with multiple New York Times mobile ads

December 5, 2013

Marc Jacobs fetes Playboy magazine’s anniversary to show edginess

December 4, 2013

Bergdorf launches children’s gift guide by looking at comical side of holidays

December 4, 2013

Dolce & Gabbana uses social video tutorial to promote mascara

December 4, 2013

Prada’s anti-paradise video accentuates accessories from print campaign

December 3, 2013

Mulberry evokes fairy tale lore for its holiday windows at Harrods

December 3, 2013

Fashion brands embrace spirit of giving with holiday charity initiatives

December 2, 2013

Stores offer click and collect to attract consumers this holiday season

December 2, 2013

Dolce & Gabbana appeals to aspirational consumers with crowdsourced photo album

November 27, 2013

Net-A-Porter hopes to catch fire with new Hunger Games collection

November 27, 2013

Versace goes for fame with Lady Gaga print campaign

November 26, 2013

Mercedes-Benz films surfer using E-Class to appeal to active audience

November 26, 2013

Lanvin enters Chinese market with ecommerce regional Web site

November 26, 2013

Burberry reinvigorates microsite for the holidays to expand reach

November 25, 2013