Sarah Jones

sarah@napean.com

Louis Vuitton attaches personas to men’s bags to broaden appeal

February 7, 2014

Givenchy strengthens grasp on mobile commerce via menswear app

February 7, 2014

Dolce & Gabbana commemorates 10-year affiliation with AC Milan

February 7, 2014

Bloomingdale’s hosts live-styling event on Instagram to drive interaction

February 6, 2014

Fendi’s 15-minute documentary explores fashion show preparation

February 6, 2014

Diane von Furstenberg teams up with American Express to expand Fashion Week audience

February 6, 2014

Apple shows fashion credibility with conversation series

February 5, 2014

Moda Operandi launches app to prompt fashion week mobile commerce

February 5, 2014

Luxury fashion brands focus on entry-level gifts for Valentine’s Day

February 5, 2014

80pc of Shanghai consumers made a luxury purchase within the last year: study

February 4, 2014

Swarovski hosts year-long multichannel contest to encourage engagement

February 4, 2014

Ferragamo enlists street-style photographers for social media campaign

February 4, 2014

Barneys champions transgender individuals in spring ad campaign

February 3, 2014

Number of luxury consumers to reach 440 million by 2020: BCG

February 3, 2014

Zegna and Maserati pair up to highlight shared heritage

February 3, 2014

Saks parent company Hudson’s Bay centralizes digital marketing

January 31, 2014

Louis Vuitton shows wide appeal with model muse campaign video

January 31, 2014

Net-A-Porter creates buzz for Porter magazine with photo-sharing app

January 31, 2014

Lanvin imagines abstract dialogue for campaign video to spark conversation

January 30, 2014

Swarovski supports fashion designers to show dedication to craft

January 30, 2014

Marc Jacobs features sunglasses in mobile ad to target younger demographic

January 30, 2014