Rachel Lamb

rachel@napean.com

Jaguar pushes new models to target consumers with iPad app

January 4, 2011

Chanel uses social media channels to push film, engage consumers

January 4, 2011

Top 10 luxury ecommerce sites of 2010

January 3, 2011

Reading between the headlines: Making sense of the news in 2010

December 30, 2010

Top 10 luxury branded apps in 2010

December 29, 2010

Zegna steps up social strategy with Facebook fashion show

December 29, 2010

Neiman Marcus, Waterford drive post-holiday sales via discount email blasts

December 28, 2010

Luxury brands will not be thwarted by discounters on social media sites

December 28, 2010

How augmented reality can advance luxury digital marketing strategies

December 27, 2010

Hyundai drives into luxury sector with upscale model and iPad car manual

December 23, 2010

Tag Heuer employs young designers to reach new consumer base

December 22, 2010

The Luxury Collection draws globe-trotters with destination-themed cocktails

December 22, 2010

Too many luxury brands rely solely on apps for mobile strategy

December 21, 2010

Fontainebleau indulges holiday guests with free video chatting

December 20, 2010

Tod’s pushes bag collection to jet-setting women via iPad app

December 20, 2010

Countering counterfeits: How luxury brands are challenging the knock-off culture

December 17, 2010

Luxury brands that do not implement SEO are in trouble

December 17, 2010

Harrods showcases eco-friendly luxury vehicles to bolster green strategy

December 16, 2010

Jaeger-LeCoultre’s branded iPad magazine encourages word of mouth with social functionality

December 16, 2010

Gilt Groupe’s stray from upscale products questions brand’s role in luxury sector

December 15, 2010

Bergdorf Goodman drives in-store traffic via mobile ads

December 15, 2010