a Luxury Daily columnist

rimma@mobilemarketer.com

Procter & Gamble chief brand officer calls for new media supply chain

April 12, 2019

Combining online intent data with direct mail

April 11, 2019

Neiman Marcus teaches us to differentiate or else

April 10, 2019

US 9th Circuit Court of Appeals decision highlights need for early copyright registration

April 9, 2019

Chemicals in our clothes

April 4, 2019

How to advertise on podcasts

March 29, 2019

Television is a losing channel

March 28, 2019

What brands, advertisers and influencers can learn from #FyreFestival

March 22, 2019

Targeting, uniqueness and clienteling in evolving luxury retail

March 20, 2019

How Lamborghini drives engagement through social media

March 15, 2019

How brands can make their chatbots take off

March 13, 2019

10 trends to understand Indian middle class consumers’ attitude to luxury

March 11, 2019

Facebook’s Mark Zuckerberg: A privacy-focused vision for social networking

March 7, 2019

7 ways to combat chargebacks from “friendly” fraud

March 5, 2019

Luxury brands need to change their marketing strategy for India

March 1, 2019

More women in decision-making fashion positions means more women fashion customers

February 27, 2019

Brand perception: What it is, why it matters, and how to measure it

February 20, 2019

3 questions brands should ask themselves around Fashion Week

February 15, 2019

Making luxury retailers’ physical stores smarter

February 13, 2019

3 data-driven lessons for retailers this year

February 12, 2019

Book excerpt: Meet the HENRYs

February 11, 2019